The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
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What White Hat SEO Isn’t
Finding the line between White Hat SEO and Grey/Black Hat can be tricky. Or, more accurately some SEO agencies are tricky with their techniques, landing them squarely on the dark side of that line. Perhaps a good way to explain White Hat is by what it isn’t as it relates to link building. Paying for …
Types of Online Spam
Unwanted & Annoying With Google handing out thousands of manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Email Spam Many of us first think …
Take Control of Duplicate Content and SEO
Duplicate content and SEO share in a relationship that is often misunderstood, and sometimes unknown. Does it matter. Well…in a nutshell, YES! Here’s the deal. Search engines don’t want to produce numerous results all leading to the same content, even if it is on different web pages. Choices need to be made, and if webmasters aren’t …
Quotes, Duplicate Content and SEO
Duplicate content and SEO continues to be a topic of discussion especially in light of continuing Google search updates. Should you be concerned about quoting a great source in your web marketing generation efforts? No, as long as you follow a few simple rules. Googler Matt Cutts recommends using block quotes and linking back to the original source. Having a string of quotes …
SEO Guarantee: An Unethical Claim
Reasons Why Ranking Guarantees are Bogus Want an SEO Guarantee? Then spend your money on Google AdWords or Bing Advertising. I know this sounds harsh. Bear with me. In this post I’ll explain: 1) why Google frowns on it 2) why guarantees are unethical and 3) what businesses should really ask when hiring an SEO agency. Search …
Semantic SEO & A Hummingbird
All About Artificial Intelligence Indexing Google’s Hummingbird is all about Semantic SEO. So what does this mean when working on content marketing? I’ll explain what Semantic SEO is and why the Hummingbird algorithm change rewards businesses that dedicate resources to answering customer-centric questions. Semantic SEO is Fancy Term for Synonym Match Semantic SEO (aka Latent …
Risky SEO Services To Avoid
All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
Mobile Search News & Updated Stats
Mobile to Eclipse PCs in Q4 2013 Mobile Search and device usage has been a hot topic lately. Mainly it’s for two reasons: the spike in mobile device sales and changes to consumer search behavior. In this post I’ll put mobile search into perspective for businesses and the impact to SEO. Mobile Device Sales According to …