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Blog

Small Business Marketing Statistics

February 13, 2015 //  by Alyson Harrold//  Leave a Comment

37% Without a Website. That’s just one of the surprising small business statistics that came out of our Google Partners Connect event Wednesday. Read on to find out that the number of California businesses without a web presence is even higher!

Category: News & Events// Author: Alyson Harrold

B2B Content Marketing Trends in 2022

March 18, 2022 //  by Alyson Harrold//  Leave a Comment

According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.

Category: Content// Author: Alyson Harrold

Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

May 23, 2019 //  by Massimo Paolini//  Leave a Comment

In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

Category: Web Analytics// Author: Massimo Paolini

Industry Leader: Spectrum Group Places in Top 10%

December 8, 2023 //  by Alyson Harrold//  Leave a Comment

We’ve Earned a Top 10% Spot of full-service digital agencies in the industry. It demonstrates Spectrum Group’s commitment to client satisfaction and providing a data-first approach.

Category: News & Events// Author: Alyson Harrold

Digital Marketing Trends 2024

February 8, 2024 //  by Alyson Harrold//  Leave a Comment

Use technology to your advantage. 68% of SEO professionals use AI-powered services and task automation, and larger teams lead the way. Use tools to help you with repetitive tasks, but remember that human input (like understanding search intent, which is a focus for experienced SEO professionals) is still essential.

Category: News & Events// Author: Alyson Harrold

Elevating Web Design with a Data-First Approach

February 14, 2024 //  by Alyson Harrold//  Leave a Comment

The acknowledgment from Clutch is a reflection of our transparent and results-oriented approach. Clutch, renowned for its rigorous evaluation of B2B service providers, bases its rankings on detailed client feedback and industry analysis. Being featured among the top web designers in California on Clutch underscores our commitment to excellence and the effectiveness of our data-driven methodologies.

Category: Web Design// Author: Alyson Harrold

Spectrum Microsoft Partner Status 2022

August 13, 2022 //  by Alyson Harrold//  Leave a Comment

As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow.

Category: News & Events// Author: Alyson Harrold

Digital Marketing Trends 2023

September 22, 2022 //  by Alyson Harrold//  5 Comments

SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.

Category: News & Events// Author: Alyson Harrold

B2B Content Marketing Trends for 2023

October 18, 2022 //  by Alyson Harrold//  Leave a Comment

Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.

Category: News & Events// Author: Alyson Harrold

Mastering Meta Descriptions: Best Practices, Examples, and Insights

August 5, 2024 //  by Alyson Harrold//  Leave a Comment

Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?

Category: SEO// Author: Alyson Harrold

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