One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and …
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Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
Effective Blog Writing: 3 Key Ingredients
One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic …
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
What is Cloaking?
Stealth Wrapped URLs I often tell my clients that SEO is a matter of opinion. Deciding what kind of optimization techniques — like cloaking — you want to use on your website is a business decision. In this post I’ll explain what cloaking is and its ramifications. Cloaking Defined Cloaking is an SEO tactic that’s a little …
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)
The second of a two-part post about marketing to youth and what businesses need to know. Let’s get to it… 2. Target Social Media To successfully market to youth, it is essential to stay up-to-date on the latest trends. Facebook was the second most visited site in the US in 2011. Also in the top …
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)Read More
Mobile Marketing Tips
To Reach an Untethered Audience We’re seeing that mobile marketing is a hot trend for 2014. When setting up your marketing campaigns, it’s important to address the portion of your audience that will view (and hopefully respond) via their mobile devices. If your product or service is complex, the sales cycle will most likely bridge …
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
5 Web Design Tips Using the F-Layout
Generating more online sales (or at least leads) via a website is typically on the top of our client’s to-do list. Believe it or not, web design plays a key role in lead generation performance. Without realizing it, many businesses place calls-to-action where visitors will never see them. Web Design Using F-Layout Website visitors read web …
DIY Website Design Disasters, Reprise of Mistakes
We get that DIY may seem to be the only wallet-friendly option for your business at the moment. Before embarking on this journey, beware of these last three pitfalls. Missing Meta Data To appreciate this DIY website design mistake, you need to understand the anatomy of a Search Engine Results Page (SERP). This Google Guide …