Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
Content
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Online Reputation Management: Must Dos Part 1
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised …
How To Blog & Tips on First Impressions
Blogging Practices That Impress & Get Attention Content marketing is such a buzz word nowadays. But what if you don’t know how to blog? If this online writing practice isn’t second nature, don’t worry. You aren’t alone. Even so, it’s a skill we highly recommend developing. Why? Because fresh content is the fuel that feeds …
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
Blog Writing to Encourage Comments
7 Ways to Get Engagement Consistent blog writing is one way to build SEO juice. Getting comments on your blog tell search engines that you’re creating relevant content. Hopefully your website is building visitor traffic. Even so, you may not be getting the engagement you want or need. According to Neilson Norman Group, a user …
Online Client Testimonial Basics
A client testimonial is incredibly powerful, especially if it tells a compelling story. Telling that story online, however, can be problematic. Why? Because the rules of online marketing can make it cumbersome to share the same story across multiple platforms. I’ll share some client testimonial basics so you can get the most of your success …
Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.