Learn how topic clusters website’s structure and boost SEO performance. This guide explains how to build pillar pages, connect supporting content, and improve your authority in the eyes of Google, one cluster at a time.
Content
Content Marketing Writer’s Block
Ways to Overcome it Content marketing is the fuel that feeds your SEO engine. But what happens if you run out of gas, metaphorically speaking? Talk to any writer or blogger. If they’re honest, they’ll readily admit to experiencing writer’s block. Getting stuck — whether on the digital or paper page — is an all too common occurrence. …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
Content Marketing Types
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Long Form Content
On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
Fake Reviews Can’t Be Ignored – How to Save Your Online Reputation
Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …
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Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
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