AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.
Content
Content Syndication, Distribution, & Contribution
In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.
B2B Content Marketing Trends in 2022
According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.
Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
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Fake Reviews Can’t Be Ignored – How to Save Your Online Reputation
Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …
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How Topic Clusters Work: From Successful Content to Website Structure
It’s trivia night and a friend invites you to join them. Surprisingly, when the first round starts the category isn’t about pop culture (e.g. 90s music, movies, or popular Oscar hosts). Instead, let’s pretend the trivia host throws the crowd a curveball with SEO history and the future of content marketing.
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8 Types of Content Marketing that Drive Customer Action
If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies.
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How To Create a Content Calendar
Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?
How To Improve Your Blog (Without Better Writing)
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
Remove or Improve – What to Do With Low-Quality Content?
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long …
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