Become a Content Curation King Content curation: the act of a human (not automated service) sifting through huge volumes of web content around a specific topic, making sense of it, and then (hopefully) presenting it in a an organized and compelling way. In other words, a content curator is voracious for data and is able …
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Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
In SEM What’s Wrong With A Good ROAS
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.
Mobile Technology & You
Using Smart Phones Smartly In my role as a strategic marketer, I facilitate a mastermind group meeting for women CEOs and entrepreneurs. Recently a hot topic of conversation was mobile technology, namely smart phones and how to best leverage apps for their business. Beyond playing “Words with Friends” for a bit of stress release, these …
What the Google Farmer Update Means to Your Business
What Google’s Farmer Update Means to Your BusinessChanges to the algorithm, called Google farmer update, earlier this year impacted 11.8% of all searches. Simple steps to work with the changes. photo credit: brionv
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What is Google +1? And How Has It Changed SEO Forever?
Plus Size By now you’ve noticed the Google+ 1 (now just called Google +) button in your Google searches. Many of my clients have asked these questions: What is Google Plus? Will it influence my search engine optimization? Why should I care?” Search Will Never Be The Same Before this historic unveiling, Google’s updates to their …
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