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Top B2B Companies

Spectrum Takes Spot in Top 15 B2B Companies for 2022

July 20, 2022 //  by Alyson Harrold//  Leave a Comment

Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing.

Spectrum Takes Spot in Top 15 B2B Companies for 2022Read More

Category: News & Events

content being distributed on paper

Content Syndication, Distribution, & Contribution

May 16, 2022 //  by Alyson Harrold//  Leave a Comment

In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.

Content Syndication, Distribution, & ContributionRead More

Category: Content

Elementor vs. WordPress Gutenberg

March 21, 2022 //  by Maine Demot//  Leave a Comment

There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused. 

Elementor vs. WordPress GutenbergRead More

Category: Web Design & Development

B2B Content Marketing Trends in 2022

March 18, 2022 //  by Alyson Harrold//  Leave a Comment

According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.

B2B Content Marketing Trends in 2022Read More

Category: Content

Maximize Your Google Business Profile (formerly Google My Business)

February 2, 2022 //  by Yuan Feng//  2 Comments

How To Get Found Formerly known as Google Places and Google My Business, Google Business Profile is an easy-to-use tool to manage your online presence across the Google ecosystem (e.g., Search, Maps). While it has evolved over the years with new features, it largely remains the same. Having a complete Google Business Profile helps your …

Maximize Your Google Business Profile (formerly Google My Business)Read More

Category: Local SEO

Introduction to Web Accessibility: Why, Types & ADA Compliance

January 19, 2022 //  by Alyson Harrold//  Leave a Comment

As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone — regardless of their abilities. This is a matter that will only become more important as time goes on.

Introduction to Web Accessibility: Why, Types & ADA ComplianceRead More

Category: News & Events

2022 Marketing Trends

January 5, 2022 //  by Alyson Harrold//  Leave a Comment

2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.

2022 Marketing TrendsRead More

Category: News & Events

COVID-19 Reopening Frequently Asked Questions

June 11, 2021 //  by Alyson Harrold//  Leave a Comment

As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.

COVID-19 Reopening Frequently Asked QuestionsRead More

Category: News & Events

How First-Party Data Will Affect Online Marketing

April 29, 2021 //  by Maine Demot//  Leave a Comment

A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.

How First-Party Data Will Affect Online MarketingRead More

Category: Web Analytics

How To Build a Website for Less Than $200

February 24, 2021 //  by Massimo Paolini//  Leave a Comment

At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.

How To Build a Website for Less Than $200Read More

Category: News & Events

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