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Google E-A-T: Stay Up-to-Date and Ahead of the Curve

January 20, 2020 //  by Alyson Harrold//  Leave a Comment

Google E-A-T Overview  E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical.  Ready to Talk? Let’s start out with the basics. Google …

Google E-A-T: Stay Up-to-Date and Ahead of the CurveRead More

Category: Content

What’s the Google BERT update? & Can You Optimize For It?

January 1, 2020 //  by Massimo Paolini//  Leave a Comment

The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …

What’s the Google BERT update? & Can You Optimize For It?Read More

Category: SEO

Fake Reviews Can’t Be Ignored – How to Save Your Online Reputation

December 15, 2019 //  by Jen Currier//  Leave a Comment

Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …

Fake Reviews Can’t Be Ignored – How to Save Your Online ReputationRead More

Category: Local SEO

Google Search Console Introduces a New Messages Feature

December 11, 2019 //  by Massimo Paolini//  Leave a Comment

Are You Drowning in Notifications? Google Search Console (GSC) is one of the most important tools for keeping your website’s SEO on track. Missing any notifications or updates from Search Console can be pretty costly. If you’re anything like us, email notifications often get lost—and automated alerts end up at the bottom of our to-do …

Google Search Console Introduces a New Messages FeatureRead More

Category: News & Events

2020 Marketing Planning: Predictions from the Latest CMO Survey

December 3, 2019 //  by Daniel Crummack//  Leave a Comment

Keeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year. …

2020 Marketing Planning: Predictions from the Latest CMO SurveyRead More

Category: News & Events

Signing the CCPA into action

CCPA – What is the California Consumer Privacy Act? & do you need to worry?

November 15, 2019 //  by Alyson Harrold//  Leave a Comment

Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?

CCPA – What is the California Consumer Privacy Act? & do you need to worry?Read More

Category: News & Events

How Topic Clusters Work: From Successful Content to Website Structure

October 30, 2019 //  by jordantaylor//  Leave a Comment

It’s trivia night and a friend invites you to join them. Surprisingly, when the first round starts the category isn’t about pop culture (e.g. 90s music, movies, or popular Oscar hosts). Instead, let’s pretend the trivia host throws the crowd a curveball with SEO history and the future of content marketing.

How Topic Clusters Work: From Successful Content to Website StructureRead More

Category: Content

Rich Result Reporting in Google Search Console

October 16, 2019 //  by Massimo Paolini//  Leave a Comment

As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.

Rich Result Reporting in Google Search ConsoleRead More

Category: News & Events

Will Demographic Targeting Help Your Google Ads?

October 15, 2019 //  by yuanfeng//  Leave a Comment

In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?

Will Demographic Targeting Help Your Google Ads?Read More

Category: PPC

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?

October 9, 2019 //  by Jen Currier//  Leave a Comment

Google has recently published some alarming information about its local SEO tool Google My Business. If your GMB account is managed by a person that had previously had a Google My Business account banned, your account could be in danger too.

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?Read More

Category: Local SEO

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Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

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