In the world of content marketing ‘best practices’ are king. We’re as guilty of it as anyone. 7 Top Tips, 13 Best Kept Secrets. And on and on. There are lots of ways to write a best practices article because there’s an almost limitless list of best practices for anything, nothing more than website design. But are they really best practices?
Search Isn’t Dying – Yet
Predicting the future is great fun. Especially when you’re doing it online and it’s easy for anyone to go back and look at the stupid predictions you made. Also, when you have a lot of content to churn out, some outlandish predictions might just get a few clicks. So is search dying? Not with millennials it isn’t….
Don’t Hammer Your Message – Create Subtle Content
A lot of content created for content marketing purposes is glorified sales copy. Subtlety is not always valued in businesses, and if you’re writing for a sales brochure you don’t want to hide your light under a bushel. Loud and proud is the way to go. But if you’re writing four or five blog posts a week, countless social media posts, white papers and infographics, you can afford to be a little bit more obtuse.
Moving Web Hosting Shouldn’t Hurt Your Ranking
Moving house is always stressful and moving website is no different. There are lots of things you have to consider if you’re changing your web hosting. But, if you do things the right way, one thing you shouldn’t have to worry about is your SEO.
How to Increase Social Engagement
Social media can be an enigma sometimes. You see other companies doing it and seemingly doing it well, pulling in likes and shares all over the place. But when you look at your own feed all you see are a couple of tumbleweeds rolling by. How do you turn yourself from social pariah to social influencer?
Driving Customer Success – Caring After the Sale
A sale shouldn’t end when the customer walks out of the door/ hits the checkout button. If you want customers to come back, you should be offering some kind of aftercare, whatever the product or service you provide. This is why in recent years we’ve seen a change of approach to customers service, with it being rebranded to customer success. How can you ensure customer success by caring for your clients after you’ve made a sale?
LinkedIn Company Profile Optimization Checklist
As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.
LinkedIn Personal Profile Checklist
LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.
7 Common Web Design Mistakes
Design is a topic that everyone can have an opinion on. While you might not have everyone in the office giving you an opinion on how your website’s About Us page is worded, you can bet if you change the design of the page you’ll get a bunch of people telling you it looks “great” or “ugly”… So here are some common web design mistake we often see and how to avoid them.
Livestream Indexing API – More Structured Data
As internet speeds have increased so has the ability to watch video online. For most of us in the US, gone are the days of pausing a YouTube video to wait for it to load. With this increase in internet speed, and improvements in technology, we now have the ability to watch live events via the internet. As livestream content is becoming increasingly popular Google have created an indexing API allowing companies to better advertise their live content.