User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.
Say Goodbye to Average Position – Google Ads Metrics Makeover
Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%.
Impressions. (Absolute Top)%
So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!
Timing is Everything – How Ad Scheduling Can Save Your Money
An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Broad Match Modifiers Got Broader – Google Ads Intuitive AI Leap
Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?
How to manage your SEO Links like a Pro [Recommended Tools]
How To Manage SEO Links Like a Pro Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link […]
8 Types of Content Marketing that Drive Customer Action
If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies.
DuckDuckGo Attacks Google on Privacy
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
Genesis Gets an Update – Genesis 3.1 is Released
As you may already know, when we build a WordPress website we like to build it on-top of a child theme. We think this makes the website more stable, safer and easier to maintain. Our theme of choice is Genesis. And we were excited to hear that they’ve just launched Genesis 3.1. Let’s explore what’s new with this robust theme.
Optimize This – Google Shopping Ads get Optimization Score
Have you ever wondered exactly how well optimized your Google Shopping Ads are? If you have, you’re in luck as Google began testing Optimization Score with their Shopping Campaigns.
The Ultimate Guide to Google Ad Extensions – Sitelinks
Winning in paid search requires a tight relationship between your ad copy, ad extensions and landing page. Google Ads typically directs people from the search engine results page (SERP) to a designated landing page. But what if you want to send people somewhere else on your site? Or you want to add more than one option? Then you need to set up sitelinks.