Many small businesses start and then stop because it’s time-consuming and often awkward, especially at the beginning. As with any marketing endeavor, determine why it’s part of your digital mix and set realistic goals. Here are a few tips to get started and avoid embarrassing mistakes.
Networking for Lead Generation: 12 Best Practices
Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a […]
3 Measuring Link Building Tips
Managing and measuring link building efforts is a lot like being a detective. You have to search for clues, then track them until you can find out what is working for you and what isn’t. Sometimes it’s easy to find where a conversion has come from, but often it takes more work than you would expect. Link building from credible and authoritative sources, in general, will always make your site stronger and help build a solid SEO presence. Yet finding and measuring which links really drive traffic to your site is a challenge. Let’s review some tactics we use to find out the ROI on different link building tactics.
Choosing a WordPress Theme Tips
Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.
Must-Have WordPress Plugins
We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Click […]
6 Must-Add AdWords Columns
Everything In Its Place Anyone who has ever tried to write something has sat down at their desk, looked at the screen and then suddenly realized they need to reorganize their desk. Put all the pens in the right place, get the post-it’s stacked up nicely, empty their pencil sharpener. Metaphorically speaking, I do the […]
What Is Refferal Spam?
Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Click […]
Meta Descriptions Are Changing (Back)
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.