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Impact of Customer Reviews on Sales

Updated August 25, 2021

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What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

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2021 Predictions & Trends

Updated December 23, 2020

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‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.

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Emerging Data Protection Concerns For A Remote Workforce

Updated November 25, 2020

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Working from home is here to stay. Throughout the past months, many companies are realizing that increased health and safety are not the only benefits to having employees stay at home—they are also seeing new ways for employees to have added flexibility and convenience while still maintaining the same, or in some cases greater, productivity. Now, employees are no longer using computers within internal company networks, but they are nevertheless working with the same sensitive information they were handling in the office. All of this contributes to an increased risk of data hacks and security breaches and alters how employers should address data privacy.

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Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

Updated March 4, 2021

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In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

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Understanding Entities, An Interview with Bill Slawski

Updated May 26, 2022

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The Ever-Changing Face Of SEO We were saddened to hear about Bill Slawski’s recent passing. In 2020 we had the honor of interviewing Bill to dig deeper into the concept of entities and how to apply that concept to our SEO efforts. Thanks, Bill for sharing your knowledge with the entire SEO community. You will …

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Business As Usual Despite COVID-19

Updated May 13, 2021

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The situation with the Coronavirus continues to unfold at an unprecedented rate. We know this is a stressful and uneasy time for many businesses. First and foremost, the entire Spectrum team hopes that you, your family and your colleagues are safe. Secondly, we want to assure you that we continue to work on behalf of …

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Google’s Secure Cookie Policy – SameSite=None

Updated November 2, 2021

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SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …

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