Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since […]
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to […]
Lessons Learned from LinkMoses The digital marketing world was rocked this week with the news of Eric Ward’s death. For industry insiders who knew him as “LinkMoses,” it was truly a loss. While most marketers or business owners may not know him by name, they can thank him for his immense contribution to SEO. He […]
The Non-Meat Kind With Google handing out around 400,000 manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Click for a free 30-minute consultation » […]
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.
Voice search is changing the face of SEO. But what do you need to know to make sure that you’re ready for the shift from typing to talking?
One of the biggest pieces of SEO news over the last few years has been that Google is planning on splitting their index for mobile and desktop searches. Putting mobile first has long been a Google goal and this further promotes that idea that mobile browsing is the future of the internet. So now, almost a year on from their announcement it looks like the mobile first index has started to go live!
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.