If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.
As if you needed another thing to worry about when it came to SEO… But, in a recent Google Webmaster’s Hangout, Google’s John Mueller mentioned an aspect of search engine optimization that can often be forgotten, over-optimization.
Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.
Google’s Tweaks The search engine results page is constantly evolving and improving, with Google often AB testing new features and tools. For example, recently we’ve seen changes to meta descriptions and title tags stretch and then shrink back to normal size. The latest addition to Google’s SERP seem to be reviews for listings. The Naughty […]
Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a […]
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you […]
Top of the Pops One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on desktop and mobile devices, the more likely it is that Google will rank the page well. But as websites are becoming more and more interactive, loaded with different […]
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long […]
A Picture Says a Thousand Words Adding images to your website is important. It helps break up text, attracts a users attention, and can demonstrate something that words might not be able to do. But, when you’re putting images on your website, as with written content, you can’t just drop them in and forget about […]
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text […]