With more than 70 percent of U.S. marketers planning to use social video ads, and various social media videos getting billions of views daily, it is important that you create a refined social video marketing strategy. This strategy needs to be based on research and data. When expanding, measuring, and improving your social media strategy, tracking the right social video metrics is extremely important.
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
When you’re designing a website there are a lot of different questions you have to ask yourself about your customers. Everything from what colour it should be to where your call to action buttons should go to generate the most revenue. Working out the answers to these questions is tough for every business. So if your business wants to make their site friendly to people with disabilities it might look like you are adding an extra level of complication by considering Wordpress website accessibility.
More than 50% of YouTube videos are watched on a mobile device. Businesses who target 18-34 year olds have a better chance of reaching this target via online video content than any cable network in the U.S. So, It’s safe to say that social video marketing is on the rise. But how can your business leverage and optimize this channel?
Writing social content and writing content for social media is a slightly different animal. While the aim of the content is pretty much the same (bringing a lead closer to making a purchase) the reader isn’t always the same person.
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect […]
Smart Bidding is a function on Google AdWords that uses machine learning to help you optimize your bid strategy for every conversion. Find out what’s going on inside Smart Bidding’s brain, and if you need to turn it on in your AdWords account.
Coming into 2017 social media marketing is here to stay. It’s important to educate yourself on current trends and social media platforms. That’s where your customers are spending more and more of their time. Even LinkedIn, the most boring of social networks has almost 500 million users. So if you’re not on keeping up with social, you’re missing out. Let’s explore a few of the most common social media platforms used for digital marketing: Snapchat, Facebook, and Twitter.
Running a business from a website is a lot like having a 24hr convenience store. We are so used to the internet being there and available whenever we want it. And we assume a website is up and running. But at times that isn’t always possible. What happens if you need to pause your website? […]