What happens to your social media after your death? Who, if anyone, will control your digital assets? This question has been asked to us before as once we had a client unexpectedly pass away. Given all the online privacy laws and social media terms of service agreements, this is a valid concern. Its impact is felt not only by loved ones left behind but others in your professional network. For a business, this becomes a concern, as it affects continuity, marketing messaging, and a potential PR nightmare. In this post, we’ll share our thoughts on how to prepare for the inevitable: how to handle your social media after death.
A recent study found that 61% of people who have a LinkedIn profile view their account less than once a week. This is astounding when compared to Facebook. Where usage for most people is multiple times per day. So why are we not interested in our professional lives as much as our personal ones?
Content is the backbone of online marketing. It keeps your customers engaged, drives new users to your website, and educates leads on your products. If you don’t have enough good quality content on your website you won’t rank in Google, and even if you did, your leads wouldn’t have anything to do when they did find your website.
What does a good Tweet looks like? You know you should be on Twitter and tweeting, but do you really know what makes a good one? Here are some pointers to help you know exactly what to include in your Tweets to gain maximum exposure.
Google+ is essentially dead as a social media platform. But as it is part of the Google world, that doesn’t mean you can just forget about it. If your customers can find their way onto your Google+ page then you need to make sure it has the correct information on it, and adequately represents your brand. Recently a client asked for our help cleaning up their Google+ profile because they, as it seems many companies do, had several different ones. So here are the notes we provided to them on how to get your Google+ tidied up.
A marketing funnel, or purchase funnel, sounds like a complicated thing. But it’s not. A marketing funnel is simply the steps a visitor to your website takes on their way to becoming a customer. Creating a marketing funnel helps you easily visualize what it is that makes a customer become a customer, while showing you where you are spending your marketing budget.
YouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
According to a recent study from Google one person who was looking for a new car interacted with the company they purchased the car from over 900 times digitally. This level of interaction sounds extreme, but if you think about making a purchase online, especially one as expensive as a car, how many times do you search for information?