In 2017 If you really want to make your content stand out you need to do more than just write the odd blog post. The content marketing cat is well and truly out of the bag, with every company from Walmart to your local Bakery having their own blog. So how can you stand out in a crowded market full of budding Don Drapers?
How Google is Leading the Charge Against Fake News
The phrase “fake news” has been thrown around quite a bit since the 2016 election. Social media sites and search engines had their share of culpability in spreading misinformation, no matter what your beliefs are. While savvier readers can spot fake news easily, some of it was pretty convincing.
SEO Equity: How to Build & Protect It
Ingredients for Organic SEO Safeguarding your SEO equity is one part of the online marketing equation. Typically we’re asked by clients who are building new sites: “how can we displace older, established websites in organic search?” The other side of the coin is: “how do I retain my SEO equity in a marketplace where newer […]
Facebook Optimization – Getting the Most Out Of Your Business Page
Every business has a Facebook page. But is your Facebook page actually bringing you business? If it isn’t then you might need help optimizing your social media profile. Take a look at our Facebook optimization tips, and see if you can get more likes and shares next month.
How to Build Great Testimonials & Where to Use Them
Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
Do You Need To Restructure Your PPC Account?
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
What Is White Hat SEO?
Are You Following the Rules? When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results. Can you guarantee that I’ll be on page one for most of my keywords? How long will it take […]
Our WordPress Plugins Top Picks
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.
Is Facebook Reading Your Mind?
Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.
PPC Advertising In Another Language
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.