If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
Optimize Your Remarketing for Conversions
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
Choosing a WordPress Theme Tips
Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.
Must-Have WordPress Plugins
We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:
What Is Refferal Spam?
Why You Should Really Care Have you ever looked in your Google Analytics and seen some strange websites sending traffic your way? Like social-share-buttons.xyz or free-website-hosting.ru. If you have, then it’s likely you’ve been the victim of referral spam. Here’s our short guide on what it is and how to clean up your analytics. Referral …
Why A Site Search Is a “Must Have”
Whenever we conduct a website audit, site search is an item near the top of our list. If you don’t have this functionality on your site, hopefully this post will sway you. I’ll share some best practices in setting one up and how to make sure you glean useful user experience data from it. I’ll also mention two plugins that I regularly use on our clients’ WordPress websites.
The Keyword Planner’s New Facelift
Of all the free tools that Google provides digital marketers, the Keyword planner has long been a favorite of ours. Some time ago now they throttled it, reducing the features available to non (AdWords) paying customers, but they have just given it a new lease of life. So, let’s take a look at what’s new with the keyword planner.
Definitions in the Chrome Search Bar
Google often like to sneak new features on us unannounced. Sometimes they appear for a few days and then disappear again, like the removal of any results for some search queries. But others appear and stay. One of the new features that seem to be sticking around is definitions in the search bar of Google Chrome.
Named a Top San Francisco Marketing Agency
We are proud to announce that Clutch.co have named the Spectrum Group Online as one of the top San Francisco marketing agencies!
What Are Gmail Contextual Gadgets?
Google has signaled the end of Gmail Contextual Gadgets. Long live Gmail Ad-Ons. But what is a Gmail Contextual Gadget? And am I using any?