In our Google Analytics Part 1 of this two-post series we equated not reviewing and understanding your Web Analytics program to a business running without financial reports like a P&L or balance sheet. If you don’t understand your website’s performance or it’s not configured properly, you are flying blind. Here are the 3 remaining changes …
Google Analytics: Are You Flying Blind? Part 1
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5
If you thought you beat Google’s Panda for search engine marketing (SEM) juice, you’re in for a surprise. Among the latest victims of this week’s Panda 2.5 release are some surprising names like The Today Show, Consumer Affairs, Technorati, PR Newswire, and Business Wire. It could be they’ve lost SEO visibility because they weren’t sending …
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Spectrum Snippet: Contrarian Perspectives on Link Building
Contrarian Perspectives on Link Building Hopefully you’re aren’t one of those CEOs who started a company with the following business plan: put up a website, buy a bunch of links for SEO Link Building, smack together some content and push out a couple of press releases… and poof a successful internet business is born. Those …
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In SEM What’s Wrong With A Good ROAS
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.
What the Google Farmer Update Means to Your Business
What Google’s Farmer Update Means to Your BusinessChanges to the algorithm, called Google farmer update, earlier this year impacted 11.8% of all searches. Simple steps to work with the changes. photo credit: brionv
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