Keeping Up With the Goggles This week Microsoft’s pay per click advertising platform has announced that they’re going to be removing ads from the sidebar. Bing Ads are very much AdWord’s poor relation when it comes to new features and innovations, but it seems they have now decided to remove their sidebar ads and …
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
Will the EU Force Google to Explain their Ranking Algorithm?
Google’s reputation in Europe is different to its reputation in the US. In Europe, Google, along with a number of other tech ‘giants’ is often viewed in a negative light because of their approach to taxation. Partly because of this, and other similar business practices from other multinational technology companies like Apple, Amazon and Uber, the European Union (EU) is trying to level the playing field by setting some ground rules which internet companies will need to follow. And, as a result of this, we might end up getting some more clues how Google’s ranking mechanism works.
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More Google Updates – Meet the New Search Console
Updates, updates, and more updates. Search Console is the latest Google tool to be given a fresh lick of paint. Since the new interface rolled out in Mid January we’ve been playing with it and here are our thoughts on what the new improved Search Console is like and if it can help you get an edge on your analytics.
Algorithm Update – Google Hiding Search Results
Another big search algorithm seems to have been rolled out by Google recently. While updates happen semi-regularly the changes made are typically fairly small. This recent update, however, is an update to the core of Google’s search algorithm and as such, the search engine results page has seen a few changes.
Is AMP Dead Already?
Is Google’s AMP dead already? Accelerated Mobile Pages have been a big part of Google’s mobile-first world, but are they already being mothballed?
301 Redirects to Safeguard SEO Equity
301 redirect best practices, especially when rebranding a website or consolidating domains, is critical in retaining hard-earned SEO equity.
New Mobile Site Speed Tester Tool From Google
As mentioned earlier in the week, Google is pushing their ‘mobile first’ concept pretty hard at the moment. As such, it’s great to see this new mobile speed testing tool they’ve just launched. Speed is a big part of the mobile experience, so a few seconds can make a big difference when you’re trying to get customers on their phones.
Optimizing LinkedIn for Your Business
LinkedIn is the most often neglected social network when it comes to businesses, but if you’re a B2B business then you can’t afford to ignore your LinkedIn profile. Building a robust LinkedIn profile can be a great tool for sending visitors to your website and for keeping in touch with existing customers. So take a look at these tips on how to make the most from the professional social network by optimizing LinkedIn.
Are You Ready for Mobile First Indexing?
As you may have heard, Google is going to be splitting their index soon so mobile websites and desktop websites are ranked differently on the search engine results page. While nobody is 100% sure how much of a change this will actually make, it pays to be careful. So, how can you make sure your website is ready for mobile first indexing?