Keyword cannibalization is one of the last SEO Taboos. So let’s take some time to talk about it, and if you still need to worry about it.
SEO Plugin Updates – Yoast 6.3
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Is Automated Bidding Killing Manual Bidding?
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
Google Bulletin – Local News from Google
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Is Data Science Killing Marketing?
Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?
Site Speed Officially a Mobile Ranking Factor
Google has announced that site speed is officially a mobile ranking factor. Since splitting the index a mobile focus is needed to get your sites ranked.
How To Manage Multiple WordPress Websites
Managing a WordPress website is relatively straightforward. Your biggest worries are making sure that when one part of your site is updated, it doesn’t break all the other parts. However, when something does go wrong, it usually goes wrong in a big way. Sites crashing, slow loading times and huge security risks can be only moments away if your site isn’t properly looked after. So, managing multiple WordPress sites, like we do at Spectrum, must be a huge headache?
New Year New Google Analytics Update
New year, new Google Analytics. Google has recently given their old web analytics tool a fresh lick of paint that aims to give marketers more tools to understand their web traffic. We saw the AdWords late last year that AI and machine learning were being given a bigger role, and the same is also true of Google Analytics. So let’s see what’s new for 2018.
How to Interview a Website Designer or Developer
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
4 Must-Follow Landing Page Design Principles To Get More Sales
All too often we see our clients spend hard-earned money on PPC campaigns but are unhappy with the results. Or worse, they’re happy with the click-through rate but don’t realize they are spending too much on mediocre results. Why? Because they aren’t thinking like a visitor and it shows in their landing page design.
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