Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last …
It’s All About Us
Telling Your Story If you’re doing digital marketing correctly a number of visitors to your website will have never been there before. There doesn’t seem to be an ideal ratio between new and returning website visitors as it will depend on what particular service you are selling, but on average around 30% of your website …
The Best SEO Plugins for White Hat SEO
Perfect Plugins If you want to make the most out of your WordPress website you need to be using plugins. Plugins are just like apps on your phone and can add great features to any WordPress website. Here’s a list of our favourite, white hat friendly, WordPress SEO plugins. SEO Generalists First up are …
Spectrum at SMXL Milan
Let’s Discuss PPC In November SMXL will be holding their yearly SEO conference and we are excited to announce that Massimo Paolini our Co-Founder and CEO is going to be attending and speaking on a Search Engine Advertising panel. Search Engine Advertising The conference, taking place between the 6th and 8th of November, is taking …
What is Website Caching
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
Getting To Grips with Gutenberg
Editing Has Changed Over the last few weeks WordPress have been rolling out their new editing interface Gutenberg. This long awaited update to the WordPress platform has been worrying many a blogger and content writer for some time. So now the changes have happened, what’s hot, and what’s not? Writer’s Blocks The first thing you’ll …
When It’s Time to Hire a Digital Marketing Manager
For some site owners, managing their business relies solely on managing their website (e.g., tending their eCommerce product line). While others, their website is just one aspect. Regardless of the camp you’re in, hiring a digital marketing manager hinges on time and effort. If you’re spending too much time “in” the business rather than growing it, it’s probably past time to hire a dedicated web manager.
Don’t Mess with WordPress Core Code
Want to add a functionality to your website and can’t find the right plugin? Just modify the WordPress core code. Wrong! Learn why it’s a bad decision and where you can look for alternatives.
Signs of a Grey Hat SEO Agency
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
More Than Meets the Eye: Create An Infographic
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.