Decisions Made with Data.
Updated November 15, 2021
As Google continues to promote schema, the SEO framework, going into 2019, they have announced that a new type of structured data has been added to their search engine results page, allowing companies that have Q&A sections on their site to display questions and multiple answers directly on the SERP.
New Types of Structured Data Q&A Pages – Google & SchemaRead More
Updated April 26, 2022
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
Updated November 8, 2021
One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.
Updated April 26, 2022
You should be aware of Accelerated Mobile Pages by now, but if you aren’t it’s time to take another look at them because mobile speed and ease of use is become more important than ever. So, when we saw a great post in the Google Product Forums outlining the most frequently asked questions about AMP we thought we’d break it down.
Checking In With AMP – Accelerated Mobile Pages – Spectrum GroupRead More
Updated November 15, 2021
Screaming Frog is one of our favorite tools when it comes to carrying out an SEO audit on a website, or if we’re looking to check on how a site’s content is performing. So, when we saw that it’s just got better, we were very excited.
Updated May 13, 2022
Having spoken about AI earlier in the week, we’re back looking at the robots again today with Google Ads new smart bidding strategy. Google have been using AI to help their PPC customers get the best value for money, or performance, for some time now, so it’s an exciting time when they announce a new smart bidding strategy; target impression share.
Updated November 15, 2021
Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
Creative AI – Is Artificial Intelligence Taking Over?Read More
Updated December 3, 2021
If you’ve worked in digital marketing, or social media, for any length of time you’ve probably been asked to help curate content to share on a company’s social media platform. Running an effective Facebook, or Twitter account isn’t all about creating your own top class content, but it’s also about finding other voices you think your customers will appreciate and sharing them too. But, thinking of what else to share can sometimes be pretty tough, so LinkedIn have come up with an idea, that might solve the problem.
Updated December 3, 2021
Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …
Updated May 13, 2022
Pay Per Click Looking after your own, or other peoples, PPC accounts can be a daunting prospect. You can see the money trickling out of the account every day, and if you’re not instantly seeing results it can be a scary thing. So what does it take to be a good PPC manager? Do you …
