Massimo Paolini
Co-CEO and Chief Data Scientist
Expertise: SEO | Marketing Research | Data Analysis | Digital Marketing | Web Development
About Massimo Paolini
Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.
Articles by Massimo Paolini
21-24 of 24 results
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Protecting WordPress from Attack
Protecting WordPress against the recent (and massive) brute force attack has been a popular subject on online newswires lately. While security attacks on open source platforms (like WordPress) are nothing new, this latest barrage has become truly sensational. Let me clear up what’s really happening and, more importantly, what you can do to protect your WordPress website…. -
Integrated SEO & PPC
SEO and PPC are often managed as separate strategies — even when they sit with the same agency or channel manager. The result is wasted budget, uncoordinated messaging, and missed opportunities. Here’s how sharing data between channels makes both work harder. -
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your… -
Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links…
