Decisions Made with Data.
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
Spectrum Snippet: Google Analytics Update ExplainedRead More
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …
Back in August we predicted that Social Search due to the arrival of Google Plus would change the SEO landscape forever. Are we clairvoyant? Sadly, no. However, we knew that Google Plus would have major changes to Search Engine Results Pages (SERP). Yesterday, Google unveiled its newest baby — Social Search. Let us explain this radical change …
Great video of Matt Cutts answering the question “Does Google consider SEO spam?” In a nutshell, no. Matt explains that Google’s primary goal is to present the best search results. By using White Hat SEO, you can make sure your pages are well represented to search engines, serving up relevant and timely information by appropriately using keywords …
The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
In our Google Analytics Part 1 of this two-post series we equated not reviewing and understanding your Web Analytics program to a business running without financial reports like a P&L or balance sheet. If you don’t understand your website’s performance or it’s not configured properly, you are flying blind. Here are the 3 remaining changes …
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
If you thought you beat Google’s Panda for search engine marketing (SEM) juice, you’re in for a surprise. Among the latest victims of this week’s Panda 2.5 release are some surprising names like The Today Show, Consumer Affairs, Technorati, PR Newswire, and Business Wire. It could be they’ve lost SEO visibility because they weren’t sending …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5Read More
Contrarian Perspectives on Link Building Hopefully you’re aren’t one of those CEOs who started a company with the following business plan: put up a website, buy a bunch of links for SEO Link Building, smack together some content and push out a couple of press releases… and poof a successful internet business is born. Those …
Spectrum Snippet: Contrarian Perspectives on Link BuildingRead More
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.
