In Link Building Part 1 we explained what good link building is. Now, let’s move on to how to gather and manage your website’s links. Managing Your Link Building Efforts A backlink is another term for an incoming or inbound link. You — or your webmaster — will want to measure and manage your inbound …
Link Building: An SEO Power Tool Part 1
Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage. In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …
Website Design for Financial Advocate for Seniors
Refreshing A WordPress Website’s Design Minda’s business had matured and evolved since launching a WordPress website in 2010. This project entailed a complete website design update. The end result was simple yet elegant that reflects Minda’s brand as well as the breadth and quality of services she provides. Each page was edited and optimized to …
Google Plus Upgrade: Making It Your Own
Well, Google Plus isn’t even a year old and more than 170 million people have upgraded. The newest release to this social media jewel is all about making it your own. Those brilliant Googlers introduced a more functional and flexible version of G+ two days ago and here are the most notable changes: Google Plus …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …
Spectrum Snippet: Google Analytics Update Explained
One of the things we really like about Google Analytics is their commitment toward continuous improvement. They recently unveiled changes to some favorite reports that are worth mentioning. Customized Features You can now tweak predefined reports into a custom report. This allows you to save a custom report format and pull it whenever it strikes your …
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Schema.org: A SEO Trick or Secret Weapon?
There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links …
Social Search: SEO Changed Forever
Back in August we predicted that Social Search due to the arrival of Google Plus would change the SEO landscape forever. Are we clairvoyant? Sadly, no. However, we knew that Google Plus would have major changes to Search Engine Results Pages (SERP). Yesterday, Google unveiled its newest baby — Social Search. Let us explain this radical change …
Is SEO Spam?
Great video of Matt Cutts answering the question “Does Google consider SEO spam?” In a nutshell, no. Matt explains that Google’s primary goal is to present the best search results. By using White Hat SEO, you can make sure your pages are well represented to search engines, serving up relevant and timely information by appropriately using keywords …
White Hat SEO: Santa’s Nice List
The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …