Decisions Made with Data.

Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Google Analytics: Are You Flying Blind? Part 1

Imagine running your business without financial reports. No P&L.  No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …

Google Analytics: Are You Flying Blind? Part 1Read More

Spectrum Snippet: Contrarian Perspectives on Link Building

Contrarian Perspectives on Link Building Hopefully you’re aren’t one of those CEOs who started a company with the following business plan: put up a website, buy a bunch of links for SEO Link Building, smack together some content and push out a couple of press releases… and poof a successful internet business is born. Those …

Spectrum Snippet: Contrarian Perspectives on Link BuildingRead More