Last week it was announced that more Google products are being phased out or will be consolidated. Losing some of our favorite tools can be heartbreaking especially if they impact data we’ve come to depend upon to run our businesses. So, what are the highlights that you should know about? Retirement of AdSense for Feeds. …
How Google Search Really Works
And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
Analytics Bounce Rate Nuances & Settings
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …
Spectrum Snippet: Silicon Valley Code Camp in 2 Weeks
The 7th Annual Silicon Valley Code Camp is about two weeks away. This community event is free, and a great way for coders and developers to network and keep up-to-date on trends going on in the valley. There are sessions designed for a wider audience — like The Art & Science of Managing a Web Presence, Creating …
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Spectrum Snippet: Webmaster Academy Merits
Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Spectrum Snippet: Sociable WordPress Plugin Warning
Website development is gravitating toward social sharing. WordPress plugins like Sociable WordPress have a huge following (1.7 million downloads and growing). Beyond having social media icons listed, this WordPress plugin provides a customizable platform you can create that allows visitors to rate content (pages, posts, and comments). Last week a warning was issued as it relates to …
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Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
SEO Link Love or Landmine?
There are some interesting developments about SEO links also known as inbound links. In Google’s official blog on Friday, Matt Cutts talked about notifications that have been sent via Webmaster Tools. Basically his cautionary message stays true to the theme we continue to share on this blog. If you’re using Grey Hat techniques, it’s time …
Tracking Events on Google Analytics
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
What White Hat SEO Isn’t
Finding the line between White Hat SEO and Grey/Black Hat can be tricky. Or, more accurately some SEO agencies are tricky with their techniques, landing them squarely on the dark side of that line. Perhaps a good way to explain White Hat is by what it isn’t as it relates to link building. Paying for …