All About Artificial Intelligence Indexing Google’s Hummingbird is all about Semantic SEO. So what does this mean when working on content marketing? I’ll explain what Semantic SEO is and why the Hummingbird algorithm change rewards businesses that dedicate resources to answering customer-centric questions. Semantic SEO is Fancy Term for Synonym Match Semantic SEO (aka Latent …
WordPress.com for Business
When Not Hosting Your Website Makes Sense As you probably know, we love WordPress. We love self-hosted (WordPress.org) websites. Yet, there are some circumstances when using WordPress.com to host a business website makes sense. 1. No Fuss, No Muss If your business is just getting off the ground, you might have the time, patience or …
Social Media Posts Timing Tips
Is There Really an Ideal Time? Timing social media posts can be a conundrum… especially if you have a global audience. Scheduling tweets, Facebook posts, and blog articles is made easier with automation tools like HootSuite. In this post we’ll explore the optimal time to publish your social media posts. Research Behind Social Media Posts …
Comment Link Spam: Bad SEO
If you’ve got a blog, then you’re probably getting comment link spam. Matt Cutts released a video this week talking about this very issue. I’ll explain what it is and how to make sure you’re not using this bad SEO strategy. Lastly, and for a few laughs, I’ll share a few of our favorite spammiest …
SERP Results in Post-Authorship World
The Affects of Google Authorship & Hummingbird If Search Engine Results Page (SERP) results are on your SEO radar, you’ve probably noticed some changes. If not, we’ll explain how Google Authorship and algorithmic updates like Hummingbird are affecting the SERP page layout. If this sounds like geekery to you, it actually isn’t. If your business …
Boring Website Blog: The Telltale Signs
Is Your Audience Engaging or Exiting? So how do you know if your website blog is getting stale? The answer to that question lies in Analytics and in your blogging motivation. In this post we’ll explore the statistics and softer-side of a website blog to determine if your content marketing strategy is a trick or …
How Do You Increase Web Traffic?
One sign of a healthy online presence is a steady increase of web traffic. If your website is relatively new or your pageview stats have stalled, then this post is for you. We’ll answer the perplexing question: “How do you increase web traffic” with evergreen (read: White Hat SEO) techniques. Consistency, Baby Search engine bots and …
Mobile Search News & Updated Stats
Mobile to Eclipse PCs in Q4 2013 Mobile Search and device usage has been a hot topic lately. Mainly it’s for two reasons: the spike in mobile device sales and changes to consumer search behavior. In this post I’ll put mobile search into perspective for businesses and the impact to SEO. Mobile Device Sales According to …
Google Authorship: Your Impressions
Social Search Statistics Synopsis Search is now very social. We’re seeing an uptick in Google authorship stats in Webmaster Tools. While Google+ adoption is relatively slow compared to other social media channels, the impact of an authorship profile to Google’s search algorithm is enormous. In the post I’ll explain where to find your Google Authorship …
Risky SEO Services To Avoid
All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …