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You are here: Home / Archives for Alyson Harrold

Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

LinkedIn Profile Best Practices – Part 1

Updated November 23, 2021

August 2, 2013 //  by Alyson Harrold//  Leave a Comment

15 Tips To Maximize Your LinkedIn Presence Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn …

LinkedIn Profile Best Practices – Part 1Read More

Category: Social Media

WordCamp San Francisco 2013 Musings

Updated November 23, 2021

July 30, 2013 //  by Alyson Harrold//  Leave a Comment

WordCamp San Francisco 2013 was two days chock full of all things WordPress. While originally directed at developers, these sponsored regional events are now worthy of the geek-free user (mostly). Yes, many of the sessions talk about plugins, themes and other cools things, but it’s also a way to for the WordPress community to come …

WordCamp San Francisco 2013 MusingsRead More

Category: News & Events

WordCamp San Francisco – See You There?

Updated November 23, 2021

July 24, 2013 //  by Alyson Harrold//  Leave a Comment

WordCamp San Francisco is just two days away. If you haven’t purchased your tickets, bummer. It’s sold out. However, you can still buy a live-stream ticket. It gives you virtual access to all the goodies except the in-person networking. While it’s not the perfect way to experience this once-a-year event, it’s better than nothing. You …

WordCamp San Francisco – See You There?Read More

Category: News & Events

Chocolates for LinkedIn. ProFinder Story

LinkedIn for Business Statistics

Updated November 23, 2021

July 23, 2013 //  by Alyson Harrold//  Leave a Comment

10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Let’s look a few important statistics …

LinkedIn for Business StatisticsRead More

Category: Social Media

New Webmaster Tools Warning

Updated November 23, 2021

July 17, 2013 //  by Alyson Harrold//  Leave a Comment

Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …

New Webmaster Tools WarningRead More

Category: SEO

Little Known Google Tools for Business

Updated October 7, 2020

July 10, 2013 //  by Alyson Harrold//  Leave a Comment

The good news: there are so many free Google tools available for businesses. The bad news: there are so many Google tools available for businesses. We’ve created a list of must-have Google tools to help you manage your business’ online presence.

Little Known Google Tools for BusinessRead More

Category: SEO

7 Marketing Budget Tips

Updated November 23, 2021

June 28, 2013 //  by Alyson Harrold//  Leave a Comment

Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …

7 Marketing Budget TipsRead More

Category: Sales

Online Client Testimonial Basics

Updated November 23, 2021

June 25, 2013 //  by Alyson Harrold//  Leave a Comment

A client testimonial is incredibly powerful, especially if it tells a compelling story. Telling that story online, however, can be problematic. Why? Because the rules of online marketing can make it cumbersome to share the same story across multiple platforms. I’ll share some client testimonial basics so you can get the most of your success …

Online Client Testimonial BasicsRead More

Category: Content

Infographic: Content Marketing Visuals

Updated November 23, 2021

June 18, 2013 //  by Alyson Harrold//  Leave a Comment

Visual Content to Educate & Persuade Infographics and content marketing involve the use of special techniques to market an idea. These include content writing for websites and blogs, WordPress projects, and graphic design. Each is effective in its own way when used skillfully. Infographics is another way to communicate a strong idea in a visually …

Infographic: Content Marketing VisualsRead More

Category: Content

Google Reader Alternative: Feedly

Updated November 23, 2021

June 5, 2013 //  by Alyson Harrold//  Leave a Comment

Google Reader was launched in 2005 as a way for people to discover and connect with their favorite websites. It developed a loyal following, but over the years usage began to decline.  Earlier this year they announced the plug will be pulled on July 1. If you haven’t found an alternative yet (it’s only 25 …

Google Reader Alternative: FeedlyRead More

Category: Sales

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