Recently we had a discussion with a colleague who didn’t understand what it means to be a certified Google Partner. Since it’s a relatively new designation, I thought it would be helpful to explain what it is and why working with a Google Partner has many advantages.
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Website Design for Senior Citizens
Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.
Clever Website Thank You Pages
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Facebook for SEO
Does A Facebook Profile Boost Visibility Which of the above images would you pick if you had to choose the effect Facebook has on your SEO? Social media popularity and SEO are very different things. Typically SEO is seen as something that every company has to do. Social media is still trying to justify itself, showing …
Networking for Lead Generation: 12 Best Practices
Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a …
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Meta Descriptions Are Changing (Back)
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.
Boost Your On Page SEO
On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.