If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to keeping your sales funnel full and a clear and concise introduction to yourself and your business is the key to success. Invest a little thought and planning now to create an effective pitch and you will be amazed at the results.
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Building Perfect Landing Pages
So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
The State of SEO in 2018 So Far
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.
Building Relationships With Industry Influencers
Having your content shared, or your product promoted, by an industry influencer can be a great way to get your business exposure. If you haven’t read it already, check out part 1 of our blog series on how to work with influencers to get your business more customers. Today we’re going to be talking about how to build a relationship with influencers so they share your content.
Influence Your Industries Influencers
As the old quote goes; “It’s not what you know, it’s who you know”. Well, in 2018 this is still as accurate as ever. You’ve probably noticed that if your company posts something on any of the social networks it only gets a few likes, and minimal interaction, then you’ll look at the most recent Twitter, or LinkedIn, post from one of your industries’ ‘celebrities’ and see it’s got hundreds of thousands of likes and shares. So what gives? Is your content crap while theirs is great?
Content Marketing in 2018 – How to Get an Edge
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.
Online Reputation Management: Hands On Advice for Businesses
Street Rep What sets apart a successful entrepreneur from a struggling business owner with a bad case of indigestion? The answer is surprising: It is the professional’s ability to actively manage the company’s online reputation. With so many tasks already on the business owner’s plate, is it possible to take a dynamic role in online …
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Flattery or Plagiarism? Rules of Killer Website Content
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
Flattery or Plagiarism? Rules of Killer Website ContentRead More