Responsive Meets All Channels We’ve written about the importance of responsive design as a top trend. Now there’s a new content marketing term that brings it all together. Read on to learn about adaptive content and the omnichannel experience. Omni-Channel Chatter At the core of the adaptive content, the concept is that you should be “omnichannel.” …
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
How to Build the Perfect Landing Page
Driving Conversions Running social media campaigns or PPC ads is a good way of bringing people to your site. Having effective PPC ads is a critical part of achieving success or wasting money. Getting prospects to a page is the first step. Getting them to convert is the next. We’ve tested hundreds of landing pages and …
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
Software-Generated Content
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Building Cornerstone Content
Cornerstone content is core information your prospects need in order to buy from you. It’s often described as in-depth content, and it supports the main areas of your business’ services or products. Using ourselves as an example, a piece of cornerstone content is a recent AdWords ebook we created. Fixing, creating and managing AdWords account is a service we offer. Our ebook contains advice related to running SEM as well as how to solve the many problems we solve for our clients.
How To Build the Perfect ‘What We Do’ Page
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
Creating A Compelling Call to Action
Every page on your website, or post on your blog, should have a call to action. Ideally, it’s a compelling invitation to do something that piques your visitor’s interests and feeds your business’ sales funnel. It could be signing up for a newsletter, downloading a whitepaper or simply visiting another page. If you want to improve the number of clicks your CTAs get, it’s important to keep them fresh. So let’s look at 5 ways to improve your call to actions and get more action on your website.
Long Form Content: How Much Is Enough?
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.