Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
Instagram For SEO
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Building Perfect Landing Pages
Landing pages should do more than support a marketing campaign. For B2B marketing leaders, the real goal is to turn the right traffic into qualified leads through clear offers, stronger message alignment, trust signals, and a smarter path to conversion.
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Marketing Blog: Habits for Success
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
Types of Online Spam
Unwanted & Annoying With Google handing out thousands of manual penalties every month, it’s critical for brands to follow the online rules. And that includes online spam. In this post, I’ll explain the different definitions and types that should not be a part of your online marketing arsenal. Email Spam Many of us first think …
Visitor Recordings for On-Page Optimization
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.