Web browsers have developed a great deal in the last few years. Now with Google Chrome dominating the market it’s strange to think that not that long ago most internet users were using Internet Explorer. One of Chrome’s great features is that you can add plugins into your Chrome interface, so, much like a smartphone, if there’s a feature missing you can probably add it yourself. Here are some of our favorite chrome extensions that we use on a day-to-day basis that help us be better digital marketers.
Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
In the world of content marketing ‘best practices’ are king. We’re as guilty of it as anyone. 7 Top Tips, 13 Best Kept Secrets. And on and on. There are lots of ways to write a best practices article because there’s an almost limitless list of best practices for anything, nothing more than website design. But are they really best practices?
A lot of content created for content marketing purposes is glorified sales copy. Subtlety is not always valued in businesses, and if you’re writing for a sales brochure you don’t want to hide your light under a bushel. Loud and proud is the way to go. But if you’re writing four or five blog posts a week, countless social media posts, white papers and infographics, you can afford to be a little bit more obtuse.
A sale shouldn’t end when the customer walks out of the door/ hits the checkout button. If you want customers to come back, you should be offering some kind of aftercare, whatever the product or service you provide. This is why in recent years we’ve seen a change of approach to customers service, with it being rebranded to customer success. How can you ensure customer success by caring for your clients after you’ve made a sale?
As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.
LinkedIn can be a powerful tool for both your personal reputation and the reputation of the business you work for. Getting it right can lead to new business opportunities coming to you regularly and concurrently, getting it wrong can negatively impact how you are perceived. So here’s our checklist on how to make the perfect LinkedIn personal profile.
By now, If you talk about ranking on Google people have a pretty good idea what you’re talking about. They imagine that your website will be at the top, or close to it, of the search engine results page. You’ll see a short blurb advertising the site and a title. But there is another way to rank on google… with unique images.
Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).