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Spectrum Group Online

Decisions Made with Data.

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Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Spectrum Takes Spot in Top 15 B2B Companies for 2022

Our 4.9-star clutch rating shows that we put our clients first. They trust us with their data and marketing.

Spectrum Takes Spot in Top 15 B2B Companies for 2022Read More

Category: News & Events// Author: Alyson Harrold

Content Syndication, Distribution, & Contribution

In Google’s eyes, content syndication and distribution are legal; however, large-scale publishing, duplicating content, and cannibalization are grounds for penalties.

Content Syndication, Distribution, & ContributionRead More

Category: Content// Author: Alyson Harrold

Elementor vs. WordPress Gutenberg

There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused. 

Elementor vs. WordPress GutenbergRead More

Category: Web Design// Author: Alyson Harrold

B2B Content Marketing Trends in 2022

According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.

B2B Content Marketing Trends in 2022Read More

Category: Content// Author: Alyson Harrold

Introduction to Web Accessibility: Why, Types & ADA Compliance

As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone — regardless of their abilities. This is a matter that will only become more important as time goes on.

Introduction to Web Accessibility: Why, Types & ADA ComplianceRead More

Category: Web Design// Author: Alyson Harrold

2022 Marketing Trends

2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.

2022 Marketing TrendsRead More

Category: News & Events// Author: Alyson Harrold

How First-Party Data Will Affect Online Marketing

A first-party cookie is a code generated and stored on a website visitor’s computer by default when a person visits their site. The cookie is often used to enhance the user experience, recording passwords, basic data about the visitor, and other user preferences.

How First-Party Data Will Affect Online MarketingRead More

Category: Web Analytics// Author: Alyson Harrold

Impact of Customer Reviews on Sales

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

Impact of Customer Reviews on SalesRead More

Category: Sales// Author: Alyson Harrold

Spectrum Named in San Jose’s Best 15 SEO Firms

We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.

Spectrum Named in San Jose’s Best 15 SEO FirmsRead More

Category: News & Events// Author: Alyson Harrold

2021 Predictions & Trends

‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.

2021 Predictions & TrendsRead More

Category: News & Events// Author: Alyson Harrold

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Founded by Massimo Paolini and Alyson Harrold in 2011

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