Alyson Harrold

Web browsers have developed a great deal in the last few years. Now with Google Chrome dominating the market it’s strange to think that not that long ago most internet users were using Internet Explorer. One of Chrome’s great features is that you can add plugins into your Chrome interface, so, much like a smartphone, if there’s a feature missing you can probably add it yourself. Here are some of our favorite chrome extensions that we use on a day-to-day basis that help us be better digital marketers.

Chrome Extensions for the Digital MarketerRead More

Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?

How To Create a Content CalendarRead More

Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.

How To Improve Your Blog (Without Better Writing)Read More

A lot of content created for content marketing purposes is glorified sales copy. Subtlety is not always valued in businesses, and if you’re writing for a sales brochure you don’t want to hide your light under a bushel. Loud and proud is the way to go. But if you’re writing four or five blog posts a week, countless social media posts, white papers and infographics, you can afford to be a little bit more obtuse.

Don’t Hammer Your Message – Create Subtle ContentRead More

Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).

How to Promote Your Video, Without PayingRead More