What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Is America Tired of Social Media?
Stunted Growth Social media has been something of an obsession since the days of MySpace but is America falling out of love with it? If the latest study from the Pew Research Center is right, then maybe so. Social media usage has been increasing year on year for longer than a decade, but have we …
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
Types of Downloadable Content
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Long Form Content
On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
Repurposing Content Ideas
Content Marketing is hard. It takes resources to consistently publish new and fresh information that resonates with your audience. Google and other search engines don’t like duplicate writing. The search engines see it as basically re-publishing the same content at different times or other places on the Web. So, when does repurposing your content make sense, and how can you avoid duplication? Here are a few ideas to remix and revitalize content you’ve already written.
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Clever Website Thank You Pages
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …