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Explaining Your Services
Writing the perfect What We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough. You can’t always explain your business on the back of a cigarette carton.
So if you want to hone your What We Do page, then follow these simple steps:
Build A Straw-Man – the first step is to work out who is going to be reading your page. Obviously, you know everything there is to know about your company, so you need to think from the perspective of your buyer. Will they know what the SERP is? Or is it going to be clearer to write Search Engine Results Page? Once you’re sure who your target reader(s) are, then you can start writing.
How Do You Do What You Do – The next step is to talk through your methodology. How exactly do you do what you do and why? You don’t need to go into too much detail here, but explaining why you adhere to White Hat SEO methods and what they actually are will help explain to your buyer a lot more than just saying ‘we practice White Hat SEO’. Contextualizing what and why you do things will tell them about why as well as what. Explaining the process will also let customers know what to expect, and give them an idea of any potential project roadmaps you might build together.
Don’t Ignore The Cost – It’s pretty safe to assume that you want to be paid for the work you’re doing. So don’t ignore it like it’s the elephant in the room. In all likelihood, you have some idea what you’re going to charge a client when they speak to you. You might not immediately know an exact figure, but you can probably estimate. So when you’re explaining what you do, you should give an idea of what it would cost for these services. You don’t have to put an exact price, but if you’re offering a high end ‘premium’ service then pepper your page with phrases saying that. If someone is put off, then they’re not the right customer.
Testify! – Mention companies you’ve worked for before. Mention industries you’ve had success in. Your past successes are the best indicator of future performance so give your leads as much information as you can on your past glory. You can do this in several ways; putting quotes on the page from happy clients, displaying logos of companies you’ve worked with, or having links to a full testimonial section.
Doing What We Do
If you build your What We Do page with these four ideas in mind then you will build a page that clearly explains who you are, how you work, who you’ve worked and what you expect from the customer. What more can they ask for? Then they can make a decision on if they want to hear more from you, while they’re under no illusions.
Do you have any tips on writing a great Services page?
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
Photo credit – Top: Wikipedia