We are a digital marketing agency with roots that stretch back to traditional marketing. That means we use an integrated approach based on Analytics and other data related to your business. We understand brand, strategy, and messaging along with the technical know-how to translate that onto the internet.
Decisions Made With Data.
Experience has shown us that a one-size-fits-all marketing strategy doesn’t fit all client needs. That’s why our services run the spectrum from WordPress website design and support, SEO, link management, lead generation through paid ads across multiple channels (SEM), to content marketing and social media management.
When you work with us, we start with transparency and visibility into your marketing data. By specializing in strategic insights via Web Analytics and other tools, your online presence is monitored and evaluated for overall health, competitive performance, and measured results.
Results Delivered With Integrity.
Our agency is built on transparency and integrity. You retain control of your data, whether you are granting us access or we are establishing new accounts in order to work on your behalf. Many of us are also educators, so If you’re interested, we’ll teach you everything we do. The recommendations we make are based upon your Analytics data and years of real-world experience.
The Spectrum Group Online was founded by Massimo Paolini and Alyson Harrold in 2011. The agency has grown to a team of eight experts in Strategy, Analytics, Conversion Optimization, SEO, Link Building, Social Media, SEM (Google Ads, Bing, Facebook, etc), Content Marketing, and WordPress.
Our Digital Marketing Services
Drive Leads. Grow revenue by tapping into new markets. Through paid ads and sponsored content, expand your brand’s reach to your target customers. Businesses who use the Web effectively grow faster. Partner with a Google Certified Agency and receive a tailored lead generation strategy, strong analytical foundation, and campaigns that achieve your business goals.
Uncover & Control the Buyer Journey. At the center of your digital marketing strategy is connecting with your customers. Powerful content — web pages, white papers, articles that demonstrate thought leadership — engage your visitors and guide them through their buying journey. The right content shown at the right time inspires readers toward a deeper relationship with your brand, propelling them to connect with you.
Build Credibility. Links from authoritative and relevant websites raises your brand’s visibility in organic search. More importantly, quality links are a conduit to drive qualified visitors from a variety of sources. An advanced SEO technique, link building, and profile cleaning — is a powerful search engine signal. A high-quality link profile speaks volumes about your brand and elevates your website’s results.
Eliminate Marketing Inefficiencies. Deciding where to invest your marketing dollars is serious business. Access data, via real-time dashboard tracking across all channels, so you can make important decisions with confidence. Build growth strategies — reaching new markets, expanding market share, or experimenting on emerging channels — using information that’s as dynamic as your brand.
Foster Continuous Improvement. Adjusting to an ever-moving landscape requires a responsive and dynamic marketing strategy. Successful businesses keep the strategies that work, fix ones that don’t, all while testing emerging opportunities. Using an optimization framework, you’ll uncover improvements that result in a greater return on your marketing investment.
What You Can Expect
Education & Measurement. Another difference is our ability to educate and train our clients on how to manage their online marketing efforts. Why? Because by increasing their knowledge and understanding of what we do, they better appreciate the time, effort, and skill required to produce results. That’s the difference between a vendor and strategic partner.
Partner with an agency that supports you every step of the way.
Data Ownership. We believe marketing should have continuity, and that you should own all the data used to manage and optimize your online marketing. Success should not be held captive by your marketing partners. Therefore, we don’t create proprietary technologies designed to hold our clients as hostages. All the tools and systems we recommend are owned and paid by you, the client. We can also work closely with your IT department to maintain and support security protocols.
Retain ownership of your data and accounts at all times.
Flexible Retainers. Manage your marketing efforts via a predictable monthly budget without losing the flexibility to meet the changing organizational needs. This enables your digital marketing efforts to build and work together. With consistency, your online presence will generate leads, convert visitors, drive online sales, and ultimately increase revenue.
Feel confident in how you’re spending marketing resources.