Whether it’s for your business or a school report, it’s important to know how to choose great photos. Always start with a group of options and narrow it down. Of course, there are the easy ways to sort through bad pictures, eliminate those with unintentional fuzziness, distracting clutter, and crooked lines. Pay close attention to the …
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Tips to Finding a Legit Online Marketing Agency
Not all online marketing agencies are created equal. Actually, that statement really applies to all marketing agencies – both traditional and digital. Recently I had an interesting discussion with a prospect. This company had been searching for months; they wanted an agency to redesign their website built on a solid SEO foundation. What struck me was the confusing …
Spectrum Snippet: Webmaster Academy Merits
Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Social Media Marketing Personality Differences
Social media marketing doesn’t have a one size fits all solution from a businesses perspective. It also varies by personality preference. Mashable recently released an infographic breaking down how personality drives social media use. It’s a handy insight on the different ways people interact on Facebook, LinkedIn and Twitter. It’s also a great reminder that social media …
Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
Spectrum Snippet: Sociable WordPress Plugin Warning
Website development is gravitating toward social sharing. WordPress plugins like Sociable WordPress have a huge following (1.7 million downloads and growing). Beyond having social media icons listed, this WordPress plugin provides a customizable platform you can create that allows visitors to rate content (pages, posts, and comments). Last week a warning was issued as it relates to …
The Fuss About Responsive Web Design
Responsive web design isn’t just an industry buzzword. It’s an essential component of an online business strategy. As more and more consumers begin using tablets and smartphones to browse the web, it becomes increasingly important that your website is accessible and usable from these devices. Neglecting mobile accessibility of your website may alienate consumers, preventing …
In Business Reputation Every Customer Counts
Business reputation has never been so public. Just Google a restaurant name and there it is… comments by happy customers as well as unflattering complaints. Like if you search “Chipotle” on Yelp, you’ll see one comment that says “soggy tortillas, indifferent service, and cold meat.” Another comment says “Love Chipotle. Consistent, quality, mostly organic meats.” …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
3 Tips For Active Website Writing
Effective website writing that immediately grabs and holds the reader is usually written in a style known as active. And once you know some simple tips about arranging subjects and verbs, cutting unnecessary words and using descriptive language, you can create content that is punchy, exciting and can reinvigorate your brand. That type of writing …