Give Us Your Opinion Products displaying at least five reviews are 270% more likely to get purchased, according to a Northwestern University study. So getting online reviews is big business. However, fake reviews are a growing problem. Earlier this year Amazon was investigated by a UK advocacy group; they analyzed hundreds of tech products to …
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What’s the Google BERT update? & Can You Optimize For It?
The Newest Google Algorithm Update Google has updated their search algorithm. Again. This time it’s called BERT. Ernie is nowhere to be seen. So what is Google BERT? What is natural language processing? And how does it affect your website’s visibility in organic search? These are all great questions, ones we’ll answer and provide context …
Google E-A-T: Stay Up-to-Date and Ahead of the Curve
Google E-A-T Overview E-A-T is a relatively new SEO-based acronym that’s generating a lot of buzz in the digital marketing cosmos. But what exactly is E-A-T? The truth—algorithmically speaking—is complex. Yet some of the core elements that marketers can leverage are actually straightforward and non-technical. Let’s start out with the basics. Google E-A-T stands for: …
Using PPC & Want More Phone Calls? How To Set Up Call Extensions
Digital marketing can be a long and complicated process. So the faster you can get talking to a potential customer the better. One of the quickest ways we’ve found to do that is using PPC ads and call extensions. A lead can be looking at Google’s search engine results page one minute, and on the phone with you the next. No steps in between to get lost. If you want more calls from your ads, it’s time to learn about call extensions.
DuckDuckGo Attacks Google on Privacy
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
How to manage your SEO Links like a Pro [Recommended Tools]
How To Manage SEO Links Like a Pro Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link …
Timing is Everything – How Ad Scheduling Can Save Your Money
An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.
Device Targeting – Driving Customers to Different Devices
User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.
Why People Click On Ads
As someone who’s worked in online marketing for a number of years, when I carry out a search I typically scroll down below the ads, and start reading the search engine results page from where the ads stop. Because of that I’ve often thought “who is clicking on the ads?” Well, judging on the amount of money Google makes from AdWords year on year, the answer is “lot’s of people.” So it was interesting to read some research from Clutch.co on why people click on ads.
How To Create a Content Calendar
Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?