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Blog

Black Hat SEO Exposed

April 1, 2019 //  by Alyson Harrold//  Leave a Comment

SEO can be a tricky topic to navigate, especially if you’re not following current news articles and developing technologies. The concepts are very simple: make your website easy to understand, find, and load, for the search engine. However, the ways of achieving that simple goal are almost limitless. With SEO the little changes you make on a website can mean significant improvement in organic search. Because of that, you have lots of options. However, not all of the options are “good.”

Category: SEO// Author: Alyson Harrold

What Is White Hat SEO?

June 17, 2017 //  by Massimo Paolini//  5 Comments

Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …

Category: SEO// Author: Massimo Paolini

Why Keyword Stuffing is Bad for SEO

November 25, 2011 //  by Alyson Harrold//  Leave a Comment

Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).

Category: SEO// Author: Alyson Harrold

Blog Traffic: Attraction Factor – Part 2

April 2, 2013 //  by Alyson Harrold//  Leave a Comment

Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …

Category: Content// Author: Alyson Harrold

Online Marketing Trends for 2014

January 21, 2014 //  by Alyson Harrold//  Leave a Comment

A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …

Category: Sales// Author: Alyson Harrold

Small Business Marketing Statistics

February 13, 2015 //  by Alyson Harrold//  Leave a Comment

37% Without a Website. That’s just one of the surprising small business statistics that came out of our Google Partners Connect event Wednesday. Read on to find out that the number of California businesses without a web presence is even higher!

Category: News & Events// Author: Alyson Harrold

B2B Content Marketing Trends in 2022

March 18, 2022 //  by Alyson Harrold//  Leave a Comment

According to one recent survey, making a strategic investment in content marketing is at the top of many CMO’s priority lists. 43% of people say that spending in 2021 was higher to that end than the year before, and 66% of respondents expected another increase in 2022 as well. In fact, one out of five said that their increase would be almost 10%.

Category: Content// Author: Alyson Harrold

Keep Your Website Tags Tidy; Spark Joy with Google Tag Manager

May 23, 2019 //  by Massimo Paolini//  Leave a Comment

In digital marketing, tracking ROI is king. Google Tag Manager is the easiest way to make sure you’re collecting accurate ROI data by adding tracking codes to your site. Having all your code snippets in one container means website speed isn’t compromised, while giving you the ability to easily and securely track codes that span multiple channels, without any programming knowledge.

Category: Web Analytics// Author: Massimo Paolini

Industry Leader: Spectrum Group Places in Top 10%

December 8, 2023 //  by Alyson Harrold//  Leave a Comment

We’ve Earned a Top 10% Spot of full-service digital agencies in the industry. It demonstrates Spectrum Group’s commitment to client satisfaction and providing a data-first approach.

Category: News & Events// Author: Alyson Harrold

Digital Marketing Trends 2024

February 8, 2024 //  by Alyson Harrold//  Leave a Comment

Use technology to your advantage. 68% of SEO professionals use AI-powered services and task automation, and larger teams lead the way. Use tools to help you with repetitive tasks, but remember that human input (like understanding search intent, which is a focus for experienced SEO professionals) is still essential.

Category: News & Events// Author: Alyson Harrold

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