Schema Markup is a special code added to web pages that helps search engines understand what’s on the page, like key information about the content and how different parts are related. In turn, they can provide more meaningful search results for users, inviting them to explore a page displayed on SERP.
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WordPress 6.3 Improves Page Speed & New Features
The WordPress 6.3 update includes over 170 performance updates. One improvement aims to solve site speed problems caused by Largest Contentful Paint (LCP), a metric that measures how long it takes to load the largest image or text block. Site speed poses a problem to website owners because it affects how visitors experience your site. …
Clutch Names Spectrum as Top Game-Changing SEO Agency
Our recognition as one of the top SEO companies in California isn’t just a title—it’s a testament to our consistent performance and commitment to excellence. Clutch’s ‘Ability to Deliver’ score plays a crucial role in this recognition, evaluating our client reviews, past work experience, clientele, and presence in our target market. This comprehensive approach ensures that our rank on Clutch directories reflects our dedication to delivering top-notch SEO services and our deep understanding of the digital marketing landscape.
User Experience: Why is UX Important for Business?
How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action.
Data Security & Privacy: Controlling Your Data
The power of digital marketing tools is tracking performance over time with useful reports. No data = no insights. Don’t be left guessing because your data is in someone else’s hands.
Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023
Spectrum Group maintains 5 out of 5 stars in professionalism, including responsiveness, friendliness, helpfulness, and attention to detail. As we continue to grow our expertise in SEO, PPC advertising, and analytics, we hope to find more client-partners who value decisions made with data and results delivered with integrity.
Deindexing Issues this 2022 (& How to Solve Them)
Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.
B2B Content Marketing Trends for 2023
Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.
Digital Marketing Trends 2023
SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.
Spectrum Microsoft Partner Status 2022
As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow.