What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
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Understanding Google’s Penguin
Google Penguin transformed SEO by prioritizing quality backlinks over quantity. It penalized websites using manipulative link-building tactics, leading to a shift towards natural link profiles and ethical practices. Adapting to SEO best practices is crucial for long-term success.
Landing Page Best Practices
Landing pages should do more than look good — they should convert. This post breaks down how to build purpose-driven pages using proof points, performance metrics, and clear next steps. If you’re running paid campaigns or nurturing leads, this guide will help you spot what’s working and fix what’s not.
Digital Marketing Trends in 2025
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
Long Form Content
On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
Black Hat SEO Exposed
SEO can be a tricky topic to navigate, especially if you’re not following current news articles and developing technologies. The concepts are very simple: make your website easy to understand, find, and load, for the search engine. However, the ways of achieving that simple goal are almost limitless. With SEO the little changes you make on a website can mean significant improvement in organic search. Because of that, you have lots of options. However, not all of the options are “good.”
What Is White Hat SEO?
Are You Following the Rules? When I explain White Hat SEO in a UC Berkeley Extension course or sales discussion, most people nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward timing and results. Can you guarantee that I’ll be on page one for most …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …
Online Marketing Trends for 2014
A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …