On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
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LinkedIn for Business Statistics
10th Anniversary & 2013 Statistics 10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Fortune 500 & It’s Global Reach …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …
Is Data Science Killing Marketing?
Marketing has long been the poor relation in comparison to Sales. But recently things have evened out a little, but is data science now vying for the crown?
How Can Marketers Stay Relevant – Keep Learning
Updates are Ready to Download Working in marketing is now intrinsically linked with technology and while that’s great for lots of things like proving ROI and efficiency, it does come at a cost. That cost is continuous learning. If you want to work in marketing, you can’t afford to rest on your laurels anymore. So, …
How Topic Clusters Work
Learn how topic clusters website’s structure and boost SEO performance. This guide explains how to build pillar pages, connect supporting content, and improve your authority in the eyes of Google, one cluster at a time.
Video Guide to Utilizing Google Ads Location Extensions
Why Google Ads Location Extensions Matter Generating foot traffic online can be tough. So the quicker your customers know your location the better. One of the quickest ways we’ve found to do that is using PPC ads and location extensions, or as it’s sometimes known Geo-PPC. A lead can be looking at Google’s search engine …
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WordPress Twenty Fourteen Available
Last week WordPress Twenty Fourteen was released. For those of us in the WP community, the event was noteworthy for several reasons. If you’re new to WordPress… welcome to a wonderful world. In this post I’ll explain why the double release of a new theme and version 3.8 is a reason to celebrate. Parker: Version 3.8 …
Content Marketing Writer’s Block
Ways to Overcome it Content marketing is the fuel that feeds your SEO engine. But what happens if you run out of gas, metaphorically speaking? Talk to any writer or blogger. If they’re honest, they’ll readily admit to experiencing writer’s block. Getting stuck — whether on the digital or paper page — is an all too common occurrence. …
Blog Marketing: 10 Sources for Inspiration
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
Mobile Ranking Announcement
We’ve talked about this topic on our blog: mobile and SEO. Since Google officially notified Webmasters on February 26, it’s worth repeating. This mobile ranking news has significant SEO ramifications for non-responsive websites.