On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
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Digital Marketing Trends in 2025
What digital marketing trends should B2B teams focus on in 2025? This post cuts through the noise with practical insights on AI, analytics, buyer behavior, and more — so you can spend less time chasing trends and more time getting results.
The WordPress and WP Engine Dispute
Automattic, the company behind WordPress, is in a legal battle with WP Engine, a WordPress hosting provider. The dispute centers on trademark use and revenue sharing, highlighting the tension between open-source software and commercial services. While the outcome is uncertain, website owners should know that their sites remain secure and functional.
Understanding Google’s Penguin
Google Penguin transformed SEO by prioritizing quality backlinks over quantity. It penalized websites using manipulative link-building tactics, leading to a shift towards natural link profiles and ethical practices. Adapting to SEO best practices is crucial for long-term success.
Mastering Meta Descriptions: Best Practices, Examples, and Insights
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
Mastering Meta Descriptions: Best Practices, Examples, and InsightsRead More
Understanding Google’s Panda
Google’s Panda algorithm, launched in 2011, significantly impacted the SEO landscape by penalizing websites with low-quality or duplicate content while rewarding those with original, high-quality, and user-focused content.
Unlocking Creativity: How Jetpack AI Assistant Transforms Content Creation
Jetpack AI streamlines content creation by automating routine tasks. Instead of going to a separate site, like ChatGPT for AI generation and another for grammar, you can use Jetpack AI for both without leaving the WordPress page. This saves time and allows creators to focus on more important strategic and creative aspects of content that AI cannot replicate.
Unlocking Creativity: How Jetpack AI Assistant Transforms Content CreationRead More
Elevating Web Design with a Data-First Approach
The acknowledgment from Clutch is a reflection of our transparent and results-oriented approach. Clutch, renowned for its rigorous evaluation of B2B service providers, bases its rankings on detailed client feedback and industry analysis. Being featured among the top web designers in California on Clutch underscores our commitment to excellence and the effectiveness of our data-driven methodologies.
Digital Marketing Trends 2024
Use technology to your advantage. 68% of SEO professionals use AI-powered services and task automation, and larger teams lead the way. Use tools to help you with repetitive tasks, but remember that human input (like understanding search intent, which is a focus for experienced SEO professionals) is still essential.
B2B Website Trends & Design
Visitors will form their opinion in 0.05 seconds when they hit your website homepage, giving you a short opportunity to keep them from closing the tab.
A Guide To AI Content Marketing
AI is helpful, but it can’t do everything we humans can. For example, AI can’t write content as engaging and effective as content written by a human with real-world experience and knowledge. That’s why involving subject matter experts in content creation is important. AI-generated content can be a good starting point, but having human experts involved in the editing, reviewing, and fact-checking ensures your content is high-quality and credible.