On average, B2B buyers consume 13 content pieces before making a purchase decision. Long-form content delivers that. When done well, it fuels search visibility, supports lead nurture, and positions your brand as a credible partner — not just another vendor. And strategy matters. This post breaks down the long-form content approaches that still work — and how to make them pay off.
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Email Marketing Open Rate Metrics & Tips
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into …
Long Tail Keyword: An SEO Gem
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
Elementor vs. WordPress Gutenberg
There are numerous page builders that are compatible with WordPress. For the sake of this article, we’ll focus on two of the most popular options — Gutenberg and Elementor. In our website work, we’ve seen the mayhem that other Divi themes or customized page builders have unnecessarily caused.
Top 11 Tips for Using LinkedIn for Business
Deciphering Social Media (and using LinkedIn for business) can elicit groans from some of our clients. “It’s a fad, one that will fizzle out,” they argue. It’s true that some media sites are hot one minute and cold the next (remember MySpace anyone?). But here’s a sobering statistic: as of August 2012, LinkedIn boasted 175 million members. And, this …
LinkedIn for Business: A Sales Tool
LinkedIn is often overshadowed by other social media platforms such as Facebook and Twitter. Described as the most professional or “buttoned-up” social network, this online marketing tool offers much more than just the ability to act as a contact management tool. When used to its full advantage, LinkedIn can also serve as a powerful sales …
Influencing Your Social Network with Klout
Managing your social network has never been so complicated. It’s not just about having friends anymore. The harsh reality is that today people are expected to have online friends, post pictures with these online friends, and comment on their online friend’s posts, along with a multitude of other burdensome responsibilities within their social network. In …
9 Things Not to Do in Social Media Marketing – Part 2
5. Not on Message We’re not robots, and we have varied interests. Even so, this guideline is about what your profile says about you and your business. If you sell bicycles and all the spandex accoutrements, then tweets and posts about cat sweaters is not on message. Besides, folks will just think you’re weird. 6. …
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Website SEO and PPC
A Combined Strategy for an Extra Lift Managing website SEO so you appear on the first page of a Search Engine Results Pages (SERP) seems to be every online marketer’s goal. Organic SEO is a long-term strategy. It can take years… especially if the competition has been at it for awhile. Studies have shown there’s …
SERP Results in Post-Authorship World
The Affects of Google Authorship & Hummingbird If Search Engine Results Page (SERP) results are on your SEO radar, you’ve probably noticed some changes. If not, we’ll explain how Google Authorship and algorithmic updates like Hummingbird are affecting the SERP page layout. If this sounds like geekery to you, it actually isn’t. If your business …
SEO Penalty for Going Overboard
For us White Hat SEO Practioners, Matt Cutts‘ announcement about Google’s plan to launch a new over-optimization penalty was music to our ears. For our clients who do everything by the book, this is great news as they’ll have a better chance for ranking higher in Search Engine Results Pages (SERP), drive organic search traffic to their …