Great video of Matt Cutts answering the question “Does Google consider SEO spam?” In a nutshell, no. Matt explains that Google’s primary goal is to present the best search results. By using White Hat SEO, you can make sure your pages are well represented to search engines, serving up relevant and timely information by appropriately using keywords …
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Designing for Website Usability
Website usability or user experience is not an esoteric discussion amongst designers who yearn for a pretty online presence. Rather, it is an approach to make a web site easy and intuitive to use for the end-user. If information is presented in a clear and obvious way, then visitors can easily navigate toward the right …
White Hat SEO: Santa’s Nice List
The term SEO or Search Engine Optimization has become mainstream in business language. Yet many businesses don’t understand there are multiple approaches to SEO that can get them into trouble. On one side is White Hat SEO. The other Black and Grey Hat. What is White Hat SEO exactly? According to Webopedia, it refers to techniques …
Web Design Translation Box
When I first saw this video it had me in stitches. While preposterous — the existence of a translation box to help bridge the communication gap when working with a web developer — there’s a kernel of truth at its fictional core. If you have ever experienced one of these circular, unintelligible conversations during a website design project, it …
Why Keyword Stuffing is Bad for SEO
Keyword stuffing might help for short-term visibility on SERPs. More often, these website pages are quickly targeted by Google and other search engines. After a few months, it’s typical that those keyword-stuffed pages have lost momentum and are ranked poorly (if at all).
Google Analytics: Are You Flying Blind? Part 2
In our Google Analytics Part 1 of this two-post series we equated not reviewing and understanding your Web Analytics program to a business running without financial reports like a P&L or balance sheet. If you don’t understand your website’s performance or it’s not configured properly, you are flying blind. Here are the 3 remaining changes …
Google Analytics: Are You Flying Blind? Part 1
Imagine running your business without financial reports. No P&L. No balance sheet. No cash-flow analysis. Crazy, right? Well, if you don’t have a Web Analytics program, like Google Analytics, and it isn’t configured properly, it’s like flying blind. Theoretically your website is a salesperson who is available 24/7, 365 a year that takes no vacations and is …
12 Best Practices for Email Marketing (Part 3)
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. 9. Before You Hit Send Ask a buddy or trusted business associate to …
Online Sales: 8 Follow-Up Best Practices (Part I)
Your online and offline marketing is working as evidenced by the phone ringing, contact forms completed, and referrals received. A critical next step in the online sales loop is follow-up. Time and money has already been spent on lead generation, so now it’s a matter of connecting with your prospect. We’ve found 8 best practices …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5
If you thought you beat Google’s Panda for search engine marketing (SEM) juice, you’re in for a surprise. Among the latest victims of this week’s Panda 2.5 release are some surprising names like The Today Show, Consumer Affairs, Technorati, PR Newswire, and Business Wire. It could be they’ve lost SEO visibility because they weren’t sending …
Spectrum Snippet: Search Engine Marketing Juice Lost with Google Panda 2.5Read More