All SEO services are not created equal. Lately we’ve had a bunch of conversations with businesses who are fed up with empty promises and questionable results. Years ago when we started our agency, we drew a line in the sand. We made a conscious (and at the time unpopular) decision to wear only a White Hat. …
SEO
Little Known Google Tools for Business
The good news: there are so many free Google tools available for businesses. The bad news: there are so many Google tools available for businesses. We’ve created a list of must-have Google tools to help you manage your business’ online presence.
New Webmaster Tools Warning
Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
SEO Link Building Tactic Devalued
If SEO Link Building is part of your online marketing strategy, beware of a tactic recently devalued by Google. Specifically, they are asking for no-follow links included in distributed press releases. Google has deemed that press release distribution for SEO benefit is like a paid link. Since you pay for the distribution, you’re paying for the link. …
NoFollow Links for Widgets
Weak SEO Links for Widgets & Infographics NoFollow links can be a powerful SEO tool. When they are done right, that is. I know this sounds counter intuitive, so let me explain. An ill-positioned link can hurt SEO rankings. Hence there are specific situations when NoFollow links are most appropriate. NoFollow Links & Sage Advice …
5 On Page SEO Strategies
That Organically Increase Web Traffic On page SEO is another term for “organic SEO,” the art and science of attracting website traffic. Some think it’s the holy grail of online marketing. It’s a simple calculation really: increase qualified visitors to a web page and then convert them into customers. Basically there are two ways to …
On Page SEO Strategies – Part 2
Ways to Amplify Your Reach We’re continuing our discussion about On Page SEO. In Part 1 we dug into the first two strategies: consistent publishing of quality content and what elements to optimize. Our last three strategies focus on amplifying the reach of your content. 3. Website Structure Think of your website as an antennae. The …
Website Speed Awareness Month
Did you know that August is Website Speed Awareness Month? This post is for online marketing techies and those who just want to know a bit more about why website speed is so important to SEO. Google Measuring Website Speed Since 2010 Here’s an interesting fact: Google conducted a series of user experience experiments. They tested …
SEO Copywriting Tip: Mind Mapping
A Powerful Tool That Sparks Creativity SEO copywriting is invariably on my daily to-do list. I’m either writing for our blog (229 posts published and counting) or I’m whipping something up for a client. Sometimes I get stuck – not quite writer’s block – but I get to the point where I’m struggling to write …
301 Redirect: WordPress How Tos
The What, When & How of URL Redirection A 301 Redirect — also known as URL redirection — is an important technical element of managing your WordPress website. Properly alerting search engines of URL changes can dramatically effect SEO equity. Too often hard-earned SEO rankings can disappear in a flash. And when it’s gone, it can’t be …