• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • Services
    • Digital Marketing
    • SEO
    • Google Analytics
    • Pay Per Click
    • WordPress Websites
  • Pricing
  • About
    • Our Difference
    • Who We Are
    • Client Testimonials
    • Case Studies
    • Certifications
    • Contact Us
  • Resources
    • Blog
    • eBooks
    • Tools We Use
  • Free Strategy Call
  • Services
    • Digital Marketing
    • SEO
    • Google Analytics
    • Pay Per Click
    • WordPress Websites
  • Pricing
  • About
    • Our Difference
    • Who We Are
    • Client Testimonials
    • Case Studies
    • Certifications
    • Contact Us
  • Resources
    • Blog
    • eBooks
    • Tools We Use
  • Free Strategy Call

Links

Link Building: An SEO Power Tool Part 1

Link building can be an extraordinary SEO powerhouse. But many businesses don’t understand how to use it to their best advantage.  In this multi-part series, we’ll explain: 1) how link building is a critical factor in SEO ranking, 2) what to look for in managing links and 3) common mistakes to avoid losing valuable SEO …

Link Building: An SEO Power Tool Part 1Read More

Category: Links// Author: Massimo Paolini

Link Building: An SEO Power Tool Part 4

In our continuing series on link building, we’re wrapping up common mistakes and sharing a recent live example. Need to catch up? No worries, Part 1 explains how it’s part of SEO ranking, Part 2 talks about managing links, Part 3 began our conversation on common mistakes. Good Quality Links But Worthless Anchor Texts You …

Link Building: An SEO Power Tool Part 4Read More

Category: Links// Author: Massimo Paolini

Does Hummingbird Affect Links?

Some Say Yes, Some Say Dunno The dust is still settling on the major algorithm change called Hummingbird. In our business circles, everyone is talking about it. The SEO world is sifting through the data and rubble of dropped rankings. In this post we’ll share some wisdom that’s been shared within the SEO community. More …

Does Hummingbird Affect Links?Read More

Category: Links// Author: Jen Currier

Link Sculpting, What It Is and Isn’t.

Beware of Advanced Technique Link sculpting officially died in 2009 (according to Search Engine Land). Yet it’s an advanced White Hat SEO technique that some less-than-White-Hatters still use today. In this post I’ll explain what link sculpting is, why you should avoid it, and tips for building a better long-term strategy. What Exactly is Link Sculpting? Link Sculpting …

Link Sculpting, What It Is and Isn’t.Read More

Category: Links// Author: Jen Currier

Black Hat Link Building Defense

There’s a growing SEO trend that few online marketers are talking about. We’ve experienced it first hand and think it’s critical that Webmasters become aware of black hat link building and how to defend against it.

Black Hat Link Building DefenseRead More

Category: Links// Author: Jen Currier

3 Things That Might Overtake Link Building

SEO is constantly evolving and there are few parts of SEO as important as link building. If you’re building links in the right way they can provide a solid SEO foundation from which you can increase your website traffic.

A good link profile helps to establish your authority online, giving the SEO crawlers enough content to prove confirm your legitimacy, as well as helping out your readers. Inbound links are slightly different, but again if you are building solid relationships and creating quality content you should start to build a high authority domain.

3 Things That Might Overtake Link BuildingRead More

Category: Links// Author: Jen Currier

Content and Links for SEO Ranking

Links have long been the bread and butter of SEO, with content taking a back seat in SEO ranking importance. But as Google have increased the importance and sophistication of AI in their algorithm content’s significance has been steadily growing.

Content and Links for SEO RankingRead More

Category: Links// Author: Alyson Harrold

Remembering Eric Ward

Lessons Learned from LinkMoses 10/16/2019 Update: It has been 2 years since our industry was devastated by the loss of Eric Ward, also known as Link Moses. Writing now in 2019 Eric’s influence on the SEO community is more obvious than ever. In the digital marketing world nothing stands still. So the fact that Eric …

Remembering Eric WardRead More

Category: Links// Author: Jen Currier

Have You Been Tricked Into a Link Scheme? [How To Find Out & Stop It]

Building SEO through inbound links is a valid and very effective marketing strategy. However, many marketers — and their agencies — are looking for shortcuts. The adage “if it looks too good to be true, it probably is” certainly applies in the case of a link scheme. These schemes can be complex, and look like great opportunities when first presented. As a White Hat SEO agency, we’ve followed Google’s quality guidelines for nearly a decade. When we fell prey to a “link opportunity,” we thought we’d turn lemons into lemonade. Here’s our story so you can learn from our mistake.

Have You Been Tricked Into a Link Scheme? [How To Find Out & Stop It]Read More

Category: Links// Author: Jen Currier

Natural Link Building Strategies

Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.

Natural Link Building StrategiesRead More

Category: Links// Author: Jen Currier

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Go to Next Page »

Primary Sidebar

Categories

  • Case Studies
  • News & Events
  • PPC
  • Sales
  • SEO
    • Content
    • Links
    • Local SEO
    • Schema
  • Social Media
  • Web Analytics
  • Web Design

Most Relevant

4 Tools for Effective SEO Link Building

10 Tips to Create Great Customer Testimonials

Basics of SEO

How to Interview a Website Designer or Developer

Blog Marketing: 10 Sources for Inspiration

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

[email protected]
(408) 675-0330
San Jose, CA 95129

Founded by Massimo Paolini and Alyson Harrold in 2011

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Privacy*
Privacy
This field is for validation purposes and should be left unchanged.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2025 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

Tell us about yourself.

Step 1 of 3

33%
Which option best describes you?(Required)
How many full-time employees does your company have?(Required)
What is your company's annual revenue?(Required)
This field is for validation purposes and should be left unchanged.