Google has signaled the end of Gmail Contextual Gadgets. Long live Gmail Ad-Ons. But what is a Gmail Contextual Gadget? And am I using any?
Content
SMB Marketing in 2018 – Time to Ask For Help?
Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on …
Are PDFs Mobile Friendly?
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
White Paper Best Practices
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips …
Finding An Authentic Blog Writing Voice
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Content Marketing in 2018 – How to Get an Edge
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.
Online Reputation Management: Hands On Advice for Businesses
Street Rep What sets apart a successful entrepreneur from a struggling business owner with a bad case of indigestion? The answer is surprising: It is the professional’s ability to actively manage the company’s online reputation. With so many tasks already on the business owner’s plate, is it possible to take a dynamic role in online …
Online Reputation Management: Hands On Advice for BusinessesRead More
SEO Plugin Updates – Yoast 6.3
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Flattery or Plagiarism? Rules of Killer Website Content
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
Flattery or Plagiarism? Rules of Killer Website ContentRead More
How To Get Trust Online – Making Your Website Trustworthy
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.
How To Get Trust Online – Making Your Website TrustworthyRead More