Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, …
Content
How To Get Trust Online – Making Your Website Trustworthy
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.
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What is Semantic HTML5?
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
10 Tips to Create Great Customer Testimonials
Business owners and marketers instinctively know that before a prospect turns into a client, they want to hear success stories. When you demonstrate — rather than declare — your business’ value, your prospects are more likely to engage your services. To best distinguish your business and set it apart from your competition, follow these tips to create persuasive and compelling customer testimonials.
Fake Reviews
Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.
No Soliciting – Yelp Says You Shouldn’t Ask For Reviews
Review websites are important to all types of business. Having a good score on Yelp or Google My Business is a major contributing factor behind if you get a click on your site or not. As part of that asking for reviews has been something that we have recommended in the past when trying to improve your online presence. However, according to recent communication from Yelp, this is now seen as soliciting and if you’re caught asking for reviews your account could be penalized.
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Online Reputation Management: Must Dos Part 1
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised …
Why Build WordPress Websites?
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting …
4 Corners of Cornerstone Content
Almost 50% of the time I spend ‘writing’ is actually time spent thinking about what to write. With the ongoing demand to write more and more, coming up with fresh ideas is harder than actually researching and writing them. So how can you save time thinking up new ideas and avoid staring a blank page for 20 minutes every time you want to write quality cornerstone content? Here are four things I always think about when trying to write something that help me focus on a topic.
How To Make Your Content Stand Out
In 2017 If you really want to make your content stand out you need to do more than just write the odd blog post. The content marketing cat is well and truly out of the bag, with every company from Walmart to your local Bakery having their own blog. So how can you stand out in a crowded market full of budding Don Drapers?