The What, Why & How Google Authorship was launched a few months back. It’s a way that a search engine can distinguish (and reward) individuals who contribute online content. Have you noticed pictures of people when doing a search? Those intrepid folks have linked authorship to their Google Plus profile. About a year ago my …
Sales
Groupon Marketing: Heroine or Heroin?
Tips to Structuring Groupon Deals for Success Groupon email marketing (and other similar services like AmazonLocal and SweetJack) can be a heroine for businesses looking to get the word out about their products and services. However, Groupon can be like heroin if not done right. I’ve seen small businesses, in the quest of getting a much-needed cash …
Online Conversions: 3 Ways to Improve
Easy Website Fixes That Increase Sales Poor online conversions is a common pain point for many businesses. When we conduct a website audit, there are a few items we see over and over again. There are 3 things (that can be relatively easy to fix) that can dramatically improve online conversions where you capture more new …
Online Marketing: Your Website
Online Marketing Crown Jewel Effective online marketing requires juggling many components these days. How much is too much? Is it all really necessary? Well, the answer is “it depends.” It depends upon your business and where you customers and prospects hang out. We think of websites as a crown jewel, and everything else is complementary. Here are four reasons …
Demystifying the SERPs
If you’ve been working on your business’ SEO for a while, no doubt you’ve heard the acronym SERP a zillion times. Literally, it stands for Search Engine Results Page. But that is not enough, because the real meaning lies in the SERPs contents, and in how they were chosen to be SERPs. Every search engine …
Web Content Marketing Buzz
Plenty of buzz about web content marketing these days, but what is it? Sales-driven content. This is web content created for the sole implicit purpose of marketing a product or company, and attracting potential sales. These are articles, videos and info-graphics that appeal to a target audience as authoritative and even confidence-building. Think the opposite …
The Dreaded Email Unsubscribe
Email marketing, while a staple in most marketers toolkit, has its challenges. According to a recent Mashable Business article, a dismal 91% of email users who have previously subscribed to an email newsletter will later decide that they do not want to continue receiving that newsletter. Although this bleak statistic is certainly disappointing to email …
Business Networking: Part of An Online Sales Strategy
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face …
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Keyword Research: Bedrock vs Quicksand Part 2
We’re finishing up our discussion on keyword research and creating a plan that’s the foundation of website development. Trending & Cultural Interpretation Keyword Research also includes trending information. Building a site on a dying keyword or choosing keywords that have killer competitors makes no sense. By using an analytic approach, the research should cross-reference trending …
Marketing to Youth: 3 Things Businesses Need to Know (Part 2)
The second of a two-part post about marketing to youth and what businesses need to know. Let’s get to it… 2. Target Social Media To successfully market to youth, it is essential to stay up-to-date on the latest trends. Facebook was the second most visited site in the US in 2011. Also in the top …
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