Motivating Your Reader This post was updated on 11/2/19. Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading …
Sales
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
How to Get Leads From Your Affiliate Program
One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.