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Sales

Online Marketing Trends for 2014

A Marketing World in Flux Understanding current and future online marketing trends is essential to staying competitive. Although the year is bound to bring some surprises, courtesy of Google algorithm changes, past marketing trends are likely to continue to grow in 2014. 1. Must-Have Mobile Content According to Super Monitoring, 91 percent of all people …

Online Marketing Trends for 2014Read More

Category: Sales// Author: Alyson Harrold

Impact of Customer Reviews on Sales

What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.

Impact of Customer Reviews on SalesRead More

Category: Sales// Author: Alyson Harrold

Competitive Intelligence for Digital Marketing

A fundamental step in creating a successful digital marketing strategy is understanding the competitive landscape. There’s a new buzzword on the block… competitive intelligence. While not necessarily a new concept (born in 1970s), it’s gaining popularity in the C-Suite. March 27th will bring the Competitive Intelligence and Product summit to San Francisco. So we think it’s a good time to take a look at what Competitive Intelligence actually is.

Competitive Intelligence for Digital MarketingRead More

Category: Sales// Author: Alyson Harrold

Educational Content – The Way Forward?

Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …

Educational Content – The Way Forward?Read More

Category: Sales// Author: Massimo Paolini

Explicit or Implicit Keywords

A Needle in a Haystack Picking the right keywords is always complicated. You might have an idea of what keywords work well for your business, but that doesn’t mean it’s right. So you have to find a way to test which keywords are used by your customers. But when you complicate things even more by …

Explicit or Implicit KeywordsRead More

Category: Sales// Author: Alyson Harrold

How Can Marketers Stay Relevant – Keep Learning

Updates are Ready to Download Working in marketing is now intrinsically linked with technology and while that’s great for lots of things like proving ROI and efficiency, it does come at a cost. That cost is continuous learning. If you want to work in marketing, you can’t afford to rest on your laurels anymore. So, …

How Can Marketers Stay Relevant – Keep LearningRead More

Category: Sales// Author: Massimo Paolini

Is Hyper-Personalization Possible for a Small Business

Small Talk Personalization has become more important as the world has become more homogenized. With every mall filled with the same chain stores, and every main street with a Starbucks the personal touch is becoming more and more valuable. So can small businesses use technology to enable them to speak to every customer like they’re …

Is Hyper-Personalization Possible for a Small BusinessRead More

Category: Sales// Author: Massimo Paolini

Amazon Advertising Chasing Down Google Ads

Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …

Amazon Advertising Chasing Down Google AdsRead More

Category: PPC, Sales// Author: Yuan Feng

Google, Censorship and China

Opinions Censorship and media influence has been a big issue in the US since the last election. We’ve written about the concept of fake news in the past and the need for someone to take responsibility for attempting to report the news impartially, and how, at the moment, that role is being filled by companies …

Google, Censorship and ChinaRead More

Category: Sales// Author: Massimo Paolini

It’s All About Us

Telling Your Story If you’re doing digital marketing correctly a number of visitors to your website will have never been there before. There doesn’t seem to be an ideal ratio between new and returning website visitors as it will depend on what particular service you are selling, but on average around 30% of your website …

It’s All About UsRead More

Category: Sales// Author: Massimo Paolini

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