What can make or break a sale on an eCommerce site? A negative customer review. What could be worse? A bad review with no response from the brand. We all know the importance of customer reviews from a brand reputation standpoint. Now customer reviews — especially on local profiles play an even bigger role in the buyer journey. Let’s look at how user-generated content (aka customer reviews and comments) has a direct correlation to sales.
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Recession Proof Your Marketing Budget
According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.
Competitive Intelligence for Digital Marketing
A fundamental step in creating a successful digital marketing strategy is understanding the competitive landscape. There’s a new buzzword on the block… competitive intelligence. While not necessarily a new concept (born in 1970s), it’s gaining popularity in the C-Suite. March 27th will bring the Competitive Intelligence and Product summit to San Francisco. So we think it’s a good time to take a look at what Competitive Intelligence actually is.
How to Get Leads From Your Affiliate Program
One of the best ways to get customers it through a personal recommendation, but setting up a system that can generate regular referrals can be difficult, so one way to simulate this type of situation is by building a community of affiliates that will help promote your business, and, hopefully, send customers your way.
Educational Content – The Way Forward?
Those Who Can’t Sell, Teach Since content marketing became the norm the has been a slow switch away from more straight forward sales based content, towards educational content. The rise of the internet has created a very different consumer situation to what went before it. Now consumers have more information than ever before making a …
Explicit or Implicit Keywords
A Needle in a Haystack Picking the right keywords is always complicated. You might have an idea of what keywords work well for your business, but that doesn’t mean it’s right. So you have to find a way to test which keywords are used by your customers. But when you complicate things even more by …
Make Your eCommerce Site Holiday Ready
Holidays Are Coming It’s almost that time of year again. Thanksgiving, Black Friday and Christmas. All of the big holidays are on their way. So, if you’re running an online store it’s a good time to give things a once-over to make sure everything is working before it gets too busy. What do you need …
Amazon Advertising Chasing Down Google Ads
Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …
Is Hyper-Personalization Possible for a Small Business
Small Talk Personalization has become more important as the world has become more homogenized. With every mall filled with the same chain stores, and every main street with a Starbucks the personal touch is becoming more and more valuable. So can small businesses use technology to enable them to speak to every customer like they’re …
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Is Small Business Automation Possible?
Automatic for the People Automation is supposed to save time, but usually, only big businesses have time to do it. The idea that automation tools are difficult and time-consuming to set up can put off many small business owners. But it doesn’t need to be that daunting. So, should a small business spend time on …