Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …
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Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure …
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AdWords Becomes Ads and Goodbye to the Old Interface
Goodbye and Goodnight The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format. Google Ads As well as big changes to the interface and …
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Turning Off the Old AdWords Interface
For a long time now Google’s AdWords has been available in two different flavors; the old interface or the new interface. But, as expected, it was never going to last forever. So, on the 10th of July, it looks like we might be saying goodbye to the old interface forever.
6 Must-Add AdWords Columns
Everything In Its Place Anyone who has ever tried to write something has sat down at their desk, looked at the screen and then suddenly realized they need to reorganize their desk. Put all the pens in the right place, get the post-it’s stacked up nicely, empty their pencil sharpener. Metaphorically speaking, I do the …
Is Automated Bidding Killing Manual Bidding?
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
Is Keyword Cannibalization a Sin?
Keyword cannibalization is one of the last SEO Taboos. So let’s take some time to talk about it, and if you still need to worry about it.
What’s the Future of Display Ads?
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Why You Must Use Ad Extensions on Bing Ads
Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
How To Keep Your PPC Moving Forward
You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.