Digital marketing (and SEO) moves at an alarming speed. There are new advances such as emerging technology, refinement of data collection, and organic search criteria… all affecting how users interact with their devices and find information. For website owners and entrepreneurs, many of 2016’s digital trends are all about catering to how your customers – or …
News & Events
Google Map’s New Companion
Never Walk Home Alone Google Maps partnered with an app development company called Companion to help your walk home to be safer. We all know that feeling you sometimes get walking down a street alone at night. Something spooks you. A car backfiring, a dark parking garage, a person walking behind you on the sidewalk. …
Mobile Device Habits Examined
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
Biometric Marketing and Social Media
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
Emerging Data Protection Concerns For A Remote Workforce
Working from home is here to stay. Throughout the past months, many companies are realizing that increased health and safety are not the only benefits to having employees stay at home—they are also seeing new ways for employees to have added flexibility and convenience while still maintaining the same, or in some cases greater, productivity. Now, employees are no longer using computers within internal company networks, but they are nevertheless working with the same sensitive information they were handling in the office. All of this contributes to an increased risk of data hacks and security breaches and alters how employers should address data privacy.
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Silicon Valley SEO Workshop
Code Stars Summit We’re excited to announce that we’re offering a two-day SEO workshop at the upcoming Code Stars Summit. This event precedes the 9th annual Silicon Valley Code Camp. Interested in some hands-on SEO training? Consider signing up now to enjoy early-bird pricing. Silicon Valley SEO Workshop Day One Great SEO requires both technical skills …
Teaching Kids at Stanford University
Last weekend Massimo taught at Stanford University’s Splash program. It brings middle school and high school students from all over the Bay Area for a unique two-day event. Organized by Stanford students (Educational Studies Program), the purpose is to provide a learning experience not typically covered in a classroom setting. Topics vary widely as Splash …
Google I/O 2014 Lottery
Tickets to My Favorite Geek Fest To my fellow Google Geeks… the Google I/O 2014 registration lottery starts on April 15th! If you’ve ever tried to register for this amazing conference, you know how difficult it is to nab a ticket. Tickets sell out in literally less than 10 minutes. Last year, despite my best …
Russian Password Hack
Big Business on the Black Market The Russian password hack has made big headlines of late. In this post I’ll share some of the statistics… but more importantly what you can do to protect yourself and your business’ WordPress website from joining the very long list of victims. Russian Password Hack Stats According to Hold Security …
Made With Code Project
Did you know that only 20% of software developers are women? Or .4% of girls are majoring in Computer Science!? In an effort to turnaround these paltry statistics, Google launched the Made With Code project. Learn what it is and why it’s inspiring young women to shape tomorrow’s technology trends.