In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
News & Events
Google’s Head of Marketing Predicts the Future of Entertainment
The Future’s Here Already In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains …
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Say Hello To Google Allo
Do We Really Need Another App? I know what you’re thinking. You’re probably saying to yourself “just what I need… another messaging app.” Yup, having text messages, Whatsapp, Viber, Skype, Slack, Hipchat, Facebook Messenger, Hangouts and your phone carrier texting app isn’t enough. You really want to drain your phone’s battery by having another push …
Find Out What’s Trending with Google Trends
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool which helps users see what is trending online, and dig a little bit further into why in what country and what related terms are being searched for. From the article announcing the update, it is clear that Google …
Make Money, Don’t Lose Money, with AdWords
2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers end up losing money rather than making it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover …
Google Map’s New Companion
Never Walk Home Alone Google Maps partnered with an app development company called Companion to help your walk home to be safer. We all know that feeling you sometimes get walking down a street alone at night. Something spooks you. A car backfiring, a dark parking garage, a person walking behind you on the sidewalk. …
Targeting and Local Search Behavior at Google I/O
One-Third of Searches Are Related to Location Recently we posted about the Google Ads & Analytics Innovations Keynote, and Google’s switch in focus to micro-moments in a mobile-first world. Today we’re looking at some other changes that are going to be filtering through to the Google Ads network, as recently discussed by both Sridar Ramaswamy, Jerry Dischler and Brad …
2016 Digital Trends to Watch
Digital marketing (and SEO) moves at an alarming speed. There are new advances such as emerging technology, refinement of data collection, and organic search criteria… all affecting how users interact with their devices and find information. For website owners and entrepreneurs, many of 2016’s digital trends are all about catering to how your customers – or …
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …
HTTP/2 Release Notes
It looks like HTTP (Hypertext Transfer Protocol) is getting a major upgrade. The chair of the Internet Engineering Task Force (IETF) HTTP Working Group announced that a standard has been completed and it’s about to go through the editorial process before it’s officially published. In this post I’ll explain what the HTTP/2 news means to website performance in as few geeky terms as possible.