As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
News & Events
DuckDuckGo Attacks Google on Privacy
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
Creative AI – Is Artificial Intelligence Taking Over?
Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
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Named a Top San Francisco Marketing Agency
We are proud to announce that Clutch.co have named the Spectrum Group Online as one of the top San Francisco marketing agencies!
What Blockchain Means for Marketing
In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
What Does Net Neutrality Mean for SMBs
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
Can You Combat Fake News?
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
Centennials: The Newest Demographic
For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
Biometric Marketing and Social Media
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
Digital Trends For 2017
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.