Decisions Made with Data.
Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
Creative AI – Is Artificial Intelligence Taking Over?Read More
Lets Discuss PPC In November SMXL will be holding their yearly SEO conference and we are excited to announce that Massimo Paolini our Co-Founder and CEO is going to be attending and speaking on a Search Engine Advertising panel. Search Engine Advertising The conference, taking place between the 6th and 8th of November, is taking …
We are proud to announce that Clutch.co have named the Spectrum Group Online as one of the top San Francisco marketing agencies!
In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
The Future’s Here Already In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains …
Google’s Head of Marketing Predicts the Future of EntertainmentRead More
