In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
News & Events
What Does Net Neutrality Mean for SMBs
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
Can You Combat Fake News?
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
Digital Trends For 2017
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
Find Out What’s Trending with Google Trends
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool that helps users see what is trending online and dig a little bit further into why, in what country, and what related terms are being searched for. The article announcing the update clearly shows that Google sees the tool as …
Is Gen C a Demographic or Cultural Shift?
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …
Digital Marketing Predictions for 2015
It’s officially 2015. While many corporate offices are closed, some marketers may be putting the finishing touches on their annual budgets and marketing plans. So what are the digital marketing predictions for 2015? There are a few surprises, there are a few trends we’ve seen before.
Google Wireless?!
You can already buy a smartphone directly from Google. I’m on my third Google-direct, unlocked smartphone. Yesterday news sites reported that Google wireless plans are on the horizon. Let’s imagine a world where everything about your mobile phone is linked to the Mountain View giant.
2015 Smartphone Statistics
We’re nearly halfway through the first quarter and news reports are coming out regarding the 2015 smartphone statistics and predictions. Let’s look at where we’ve been, what’s on the horizon for this year and its implications for marketing your brand on the small(er) screen.
Brute Force Attack Measured
The WordPress Brute Force Attack has been breaking records recently. And not in a good way. Securi posted some alarming statistics on April 12, citing that the attack scans were triple from old averages — increasing from 30,000 to 100,000 per day. Now they’ve revised those figures to a million, measuring the attacks at 30x …