Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing …
Content
New Features with WordPress 4.4
The newest release of our favorite CMS has several cool content features including smartly responsive images and oEmbed. Plus the Twenty Sixteen has been unveiled before we ring in the New Year.
Finding Creative Commons Images
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.
Guest Blogging & Penguin
Guest Blogging & Penguin: Is this SEO tactic really dead? Learn why changes to Google algorithm on content published on other sites for link building is risky.
When Is Content Considered Thin?
There’s a saying… you can’t be too rich or too thin. Well, when it comes to content it can be too thin, according to Google quality guidelines. Is there a magic number to not be considered thin content?
Is Content Marketing Sustainability In Question?
Keeping Pace Executing a content strategy can feel like an ever-increasing treadmill. Google demands fresh, relevant content for organic search rankings. Given this environment, is content marketing sustainability realistic? Especially for small to medium-sized businesses? An Artificial Demand? If a business wants to increase organic visibility there are really only two ways of doing it: quality content …
Making Your Blog Social
Connecting the Dots In online marketing, there’s a close relationship between blogging and social media. Your tweets and posts are hopefully driving traffic to your website. Or they are creating conversations that convert suspects into prospects. One simple strategy is to make your blog social. Here are tips to do just that. Their Preference, Not Yours …
Home Page Sliders Demise
Popular Design On Way Out Using a home page slider was all the design rage. Theoretically sliders allowed a website to showcase multiple products, offers or services. Yet it turned out to be bad for usability and SEO. In this post we’ll explain why this web design trend is definitely on the way out. Bad …
Writing Web Content
Creativity on Demand If you’re responsible for writing web content, you’ve no doubt stared at a blank page… stuck with writer’s block. In this post I’ll share a few words of wisdom that I’ve learned over the years. These tips were shaped by consistently writing for a thrice-weekly blog as well as for on-demand client content. Advice for Writing Web …
New Anti Spam Legislation
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti …