They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
Content
How to Write Emails that Get Replies
Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to …
How to Keep Comment Spam off your Site
Comment spam is the scourge of any blog or website that is trying to attract more users with a comment section on it. Inappropriate or spammy comments can seriously damage your online reputation by making your website look neglected, or by exposing your website visitors to potentially harmful links. You go away for a weekend, …
Content That Ranks Best For SEO
Climbing to the Top of the Page Creating content is a lot like decorating a house. Some colors match some rooms better than others, just like some types of content work better with some topics than others. As with decorating, finding a content type that is going to rank for a particular topic isn’t an exact …
How To Write Great Automated Email
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Guide to Outsourcing Content Creation
How To’s for Success You know the old adage about what’s important when you’re buying a house? Location, location location. Well, if you were to ask the same question about what’s important in marketing we would say: content, content, content. For many companies producing great content isn’t a problem as they may have a large …
Guest Blogging Isn’t Dead Yet
It’s Only Spam if You’re a Spammer A few years ago Matt Cutts announced the death of guest blogging. Yet here we are two years later and it’s still alive and kicking. While the point he makes in his article is sound:it is a tactic mostly used by spammers. Being a guest blogger or soliciting …
Finding Free Images For Your Content
Well written content marketing is incredibly important. But supplementing that blog post you’ve written with a picture or two makes more appealing for your readers. But sadly it isn’t simple finding free images. You can’t just hop onto Google Image Search and upload the first thing you like (unless you want to wake up to a …
8 Tips For Spring Cleaning WordPress
So, it’s that time of year again. The sun’s starting to come out again, and you’re thinking about doing a bit of spring cleaning. Well, don’t just limit your clean up to closets and garages. Why not have a look at your website too? Spring cleaning WordPress is typically ignored until something goes wrong. So, take …
Marketing Across Generations
It’s not that uncommon to have an ideal audience that spans generations. Today’s savvy business owner can reach all segments of their core audience by customizing their content marketing.