Almost 50% of the time I spend ‘writing’ is actually time spent thinking about what to write. With the ongoing demand to write more and more, coming up with fresh ideas is harder than actually researching and writing them. So how can you save time thinking up new ideas and avoid staring a blank page for 20 minutes every time you want to write quality cornerstone content? Here are four things I always think about when trying to write something that help me focus on a topic.
Content
Search Console and Content – How to Get More Content Ideas
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
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Content Marketing Resources
Sources to Learn Tips & Trends Digital marketing is ever-changing. That’s what makes it fun and a bit frustrating. Since generating content is such an integral part of SEO, I thought I’d pull together some a best-of list for content marketing resources that we use to help us keep our content fresh. What Content Marketing Really …
Yelp Profile Tips
5 Things To Manage Your Reputation Regardless if you love it or hate it, a business’ Yelp profile is an integral piece of managing an online reputation. Yelp wields a lot of power (some say too much) that can make or break a business, especially if you offer retail/B2C services. In this post you learn tips on how to make …
How To Make Your Content Stand Out
In 2017 If you really want to make your content stand out you need to do more than just write the odd blog post. The content marketing cat is well and truly out of the bag, with every company from Walmart to your local Bakery having their own blog. So how can you stand out in a crowded market full of budding Don Drapers?
How Google is Leading the Charge Against Fake News
The phrase “fake news” has been thrown around quite a bit since the 2016 election. Social media sites and search engines had their share of culpability in spreading misinformation, no matter what your beliefs are. While savvier readers can spot fake news easily, some of it was pretty convincing.
How to Build Great Testimonials & Where to Use Them
Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
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6 Ways To Make Your Content Headlines Stand Out
Writing a good headline can make or break your blog posts. Your headlines appear on the search engine results page as adverts for your writing, either pulling people in or putting them off. So the minimal characters you’re allowed need to be used wisely to sell your content to as many readers as possible.
Is Direct Mail A Waste of Money?
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
How to Write Great Content Consistently
Content is the backbone of online marketing. It keeps your customers engaged, drives new users to your website, and educates leads on your products. If you don’t have enough good quality content on your website you won’t rank in Google, and even if you did, your leads wouldn’t have anything to do when they did find your website.