Finding More Customers We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a …
C-Suite Marketing Content Advice
For many B2B digital marketers, getting the attention of executive-level management can be difficult at best. According to a Harvard study, this elusive group spends only 2% of their time with vendors. In this post we’ll explore C-Suite marketing content and strategies to get a little more mind share.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Meta Descriptions Are Changing (Back)
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.
Boost Your On Page SEO
On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.
Landing Pages for Mobile Optimization
With mobile becoming more and more important for getting online customers, mobile landing pages need more attention than ever. Getting customers to purchase online is tough. Smartphones are full of distractions. So how can you keep your visitors focused on your site long enough to make a purchase?
Four Ways To Use Buyer Personas
If you’ve ever read about Content Marketing you’ve heard of buyer personas. Buyer Personas are a kind of straw man, describing your ideal customer in a simple and memorable way. They also allow you to dig a little deeper and work out if you have more than one type of typical customer. But once you’ve built buyer personas, they can be used for some other interesting things that you might not have thought of.
Spring Clean Your Online Profile
With Spring on the way, it’s time to start dusting off….well, dusting off everything. As well as cleaning out the cupboard under your stairs you should also think about cleaning up your online presence as well as your website. Over the course last year you might have signed up to numerous mailing lists, websites, and services, update your computer, bought a new smartphone, and much more. Your data is spread across the internet. So, take some time now to clean some of it up.
Engaging Website Design For ‘Boring’ Businesses
Not every company gets to sell ‘cool’ products. Marketing is much easier when you’re selling the hottest new technology or the most fashionable new pair of sneakers. But what if you’re selling draft excluders or wall cavity insulation? There’s only so much you can do to make it look exciting. But that doesn’t mean that your website has to be 50 Shades of Beige. With engaging website design, you can build a relationship with your customers, regardless of the product.
What Are the Legal Requirements for Websites?
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.