Reminder About Manipulative Techniques On the official Webmaster Tools blog Grey Hat SEO practitioners got yet another warning to stop manipulative and deceptive behavior. Before you read any further be warned that this post is a bit of a rant. If you dare read on I promise to provide useful information about the recent Webmaster …
7 Marketing Budget Tips
Guide to Setting Realistic Spending Targets Developing an online marketing strategy and sensible marketing budget is important regardless of business size. Word of mouth can only do so much. The greatest product in the world will fail if nobody knows that it exists. But how do you set a realistic marketing budget so you’re able …
Outsourcing Marketing Services Tip#1
Outsourcing marketing services is an excellent way to increase your department’s productivity or add expertise in a particular area without adding headcount. Most likely you’ll be managing a contractor that is not physically at your office. This tip is all about managing your marketing services contractor to get the information you need without adding a …
SEO Copywriting Tip: Mind Mapping
A Powerful Tool That Sparks Creativity SEO copywriting is invariably on my daily to-do list. I’m either writing for our blog (229 posts published and counting) or I’m whipping something up for a client. Sometimes I get stuck – not quite writer’s block – but I get to the point where I’m struggling to write …
Google Authorship & Social Search
The What, Why & How Google Authorship was launched a few months back. It’s a way that a search engine can distinguish (and reward) individuals who contribute online content. Have you noticed pictures of people when doing a search? Those intrepid folks have linked authorship to their Google Plus profile. About a year ago my …
Website Testing: Ideas Worth Trying
Little Tweaks Can Mean Big Results Website testing doesn’t have to be complicated. Google Experiments (also known as digital analytics experiments) provides an easy framework to test various website elements in the quest of improving performance and increasing online conversions. Here are 5 website testing ideas: Click for a free 30-minute consultation » 5 Website …
Blog Traffic: Attraction Factor – Part 2
Attracting Followers & Filling Your Funnel Here’s part two on how to gather your crowd for your website and increase blog traffic. In Blog Traffic Attraction Factor Part 1, the first tip talked about why consistently published content is important for SEO rankings and gaining followers. Two is all about encouraging comments while 3 and …
Website SEO and PPC
A Combined Strategy for an Extra Lift Managing website SEO so you appear on the first page of a Search Engine Results Pages (SERP) seems to be every online marketer’s goal. Organic SEO is a long-term strategy. It can take years… especially if the competition has been at it for awhile. Studies have shown there’s …
Hiring a Ghostwriter for Blogging
Tips For Finding a Perfect Match “I don’t have time to blog” is a common complaint we hear from clients and prospects alike. In the SEO world, fresh content is king. Without it rankings suffer. But what if writing is just not your thing? The good news is that you can hire a ghostwriter to keep you on …
A Mobile Friendly Website is a Must
Some businesses are poo-pooing the need for a mobile friendly website thinking the trend hasn’t hit mainstream. Well, think again. ComScore, an agency specializing in mobile trends and consumer behavior, reported that the scales have tipped with smartphone penetration surpassing the 50% mark. It should be a wake-up call to businesses still saddled with a non-responsive website. The Mobile Trend …