Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Clutch Names Spectrum as Top Game-Changing SEO Agency

Our recognition as one of the top SEO companies in California isn’t just a title—it’s a testament to our consistent performance and commitment to excellence. Clutch’s ‘Ability to Deliver’ score plays a crucial role in this recognition, evaluating our client reviews, past work experience, clientele, and presence in our target market. This comprehensive approach ensures that our rank on Clutch directories reflects our dedication to delivering top-notch SEO services and our deep understanding of the digital marketing landscape.

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User Experience: Why is UX Important for Business?

How does it benefit businesses to consider the user experience? From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action.

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48% Increase in Leads with AI Bidding, Gated Content & Keyword Cleanup

Our client reached out to us to ask for help in optimizing their Google Ads account. After an account audit, we gave our recommendations utilizing AI-powered automated bidding, gated content, and keyword cleanup. Within several months, the account’s performance improved.
Transitioning from an initial project, we now manage the account to continually optimize the campaigns and improve results.

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84% Faster Download Speed: A Website Success Story

Before we did the migration, we had a load time of 3.1 seconds which is beyond Google’s recommended speed of under two seconds. After the migration, our new loading time became 499 ms, less than half the original speed.

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Data Security & Privacy: Controlling Your Data

The power of digital marketing tools is tracking performance over time with useful reports. No data = no insights. Don’t be left guessing because your data is in someone else’s hands.

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Spectrum Group Tops in Top 12 Best SEO Agencies in Sunnyvale 2023

Spectrum Group maintains 5 out of 5 stars in professionalism, including responsiveness, friendliness, helpfulness, and attention to detail. As we continue to grow our expertise in SEO, PPC advertising, and analytics, we hope to find more client-partners who value decisions made with data and results delivered with integrity.

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Deindexing Issues this 2022 (& How to Solve Them)

Google never promises to index all pages of a website. At some point, we may never really get a piece of content (either a web page or blog post) on the index at all. Still, we know there are things we can do to raise our chances. Here are eight ways to help your pages get indexed.

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B2B Content Marketing Trends for 2023

Mediafly found a 94% increase in their content views from using interactive content compared to traditional static content. So what does interactive content look like? It will involve using clickable table of contents, interactive ebooks, quizzes, assessments, and widgets.

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Digital Marketing Trends 2023

SEO, content marketing, and building a robust online presence are still effective. 77% of B2C marketers report using these tactics compared to 66% of B2B marketers.

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Spectrum Microsoft Partner Status 2022

As a certified Microsoft Partner agency, we have access to exclusive industry insights, resources, and other information that we use to help our clients grow.

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