Building From Solid Foundations
The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics.
First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting and paying for numerous iterations, and then waiting some more…users can simply choose a theme and begin to input content. WordPress employs an intuitive dashboard for its user interface. No coding knowledge is required, making it easier to navigate than other popular content management systems (ex. Drupal, Joomla!).
Additionally, It is open source software that is created and maintained by a global community of enthusiastic developers. The result is an abundant directory of attractive themes and plugins (both free and premium), updated constantly to meet the latest web standards. In order to realize maximum benefit from all this creative input, software must be downloaded and self-hosted.
WordPress.org vs WordPress.com – To host, or not to host?
Here is where the rubber really meets the road. There is a big difference between WordPress.com and WordPress.org. Users who are willing to give up features and control in exchange for maximum simplicity might be happiest creating a free account within WordPress.com. The result will be content that is actually hosted within a subdomain of the WordPress.com website. In this case, no plugins may be added.
This is far from optimal for businesses interested in building an authoritative online presence. None of the recommended SEO strategies can be manually applied. Nor can site functionality be expanded beyond whichever options come packaged within a theme.
Alternately, WordPress.org offers a free software solution to those who prefer developing self-hosted domains. This is the option Spectrum Group recommends, and will expertly provide hassle-free site setup and maintenance. Migration from other platforms can also be readily accomplished.
With literally tens of thousands of WordPress themes and plugins available, and more being added every day, the task of choosing can be daunting. Benefit from Spectrum Group’s expertise. Use the most effective SEO and security tools, and don’t waste valuable time searching for what truly works.
Not just for Bloggers Anymore
Some may still believe that WordPress is just for bloggers. Not so! To date, over 56 million websites around the world are powered by WordPress. These include TechCrunch, CNN, National Football League, UPS and more. With its highly scalable design, WordPress gets the job done for both individuals and Fortune 500 companies alike.
What Spectrum Group clients experience is an attractive optimized site with reasonable maintenance requirements. Plus, it’s always secure! Combine a vastly growing network of software developers with an ingenious team of online marketing consultants, and prepare to be dazzled. That’s why WordPress.
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.