The Spectrum Group Online works exclusively with WordPress, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with a WordPress website, here are some of the basics.
First, WordPress is the fastest route to a fully functioning website. Rather than hiring a designer, waiting and paying for numerous iterations, and then waiting some more…users can simply choose a theme and begin to input content. WordPress employs an intuitive dashboard for its user interface. No coding knowledge is required, making it easier to navigate than other popular content management systems (ex. Drupal, Joomla!).
Additionally, it is an open source software created and maintained by a global community of enthusiastic and world-class developers. The result is an abundant directory of attractive themes and plugins (both free and premium), updated constantly to meet the latest web standards. In order to realize maximum benefit from all this creative input, software must be downloaded and self-hosted.
WordPress.org vs WordPress.com – To host, or not to host?
Here is where the rubber really meets the road. There is a big difference between WordPress.com and WordPress.org. Users who are willing to give up features and control in exchange for maximum simplicity might be happiest creating a free account within WordPress.com. The result will be content that is actually hosted within a subdomain of WordPress.com’s website. In this case, no plugins may be added.
This is far from optimal for businesses interested in building an authoritative and visible online presence. None of the recommended SEO strategies can be manually applied. Nor can site functionality be expanded beyond whichever options come packaged within a theme.
Alternately, WordPress.org offers a free software solution to those who prefer developing self-hosted domains. This is the option Spectrum Group Online recommends. We specialize in providing expert site setup and hassle-free maintenance. Migration from other platforms can also be readily accomplished.
With literally tens of thousands of WordPress website themes and plugins available, and more being added every day, the task of choosing can be daunting. Benefit from our expertise as we only use the most effective White Hat SEO and security tools. By tapping into our brain trust, you don’t waste valuable time searching for what truly works.
WordPress Websites: Not just for Bloggers anymore
Some may still believe that WordPress is just for bloggers. Not so! To date, over 50+ million websites around the world are powered by WordPress. These include TechCrunch, CNN, National Football League, UPS and more. With its highly scalable design, WordPress gets the job done for both individuals and Fortune 500 companies alike.
Our clients enjoy an attractive optimized site with reasonable maintenance requirements. Plus, we ensure that our clients’ WordPress website are as secure as humanly possible. When you combine a vast growing network of software developers (WP coders) with an ingenious team of online marketing consultants (that’s us), prepare to be dazzled. That’s why WordPress.
Our Promise to You
- Strategic Intelligence – Evaluate your online presence using data. Take a deep dive into your Analytics to find how well your SEO (content, links,) AdWords, and website are performing.
- Training & Implementation – Whether you want us to train you to do-it-yourself or have us implement for you, we’ll create a customized digital marketing plan based upon your revenue goals.
- Ethical Transparency – Managing your online assets can be complicated. Know exactly what’s involved and how to maximize your ROI.
photo credit: Thomas Tolkien