Unweaving A Tangle of Legalese
Privacy In General
If you are using software that does collect PII and other information, then I highly recommend you comb through both state and federal Internet Privacy laws and have your attorney review the policy. How you handle and disclose that information can avoid a public relations black eye.
Are You Advertising Online?
Online advertising utilizes a different set of data collection points to target users for ads. Google also wants you to point users to available opt-out settings. And, if you have AdSense on your site, then you’ll need to disclose that too as the DoubleClick cookie is used.
Other Specialty Items
More advanced Webmasters and online marketers commonly use speciality software to optimize performance. While this list isn’t exhaustive, it covers many of the major categories.
User Experience Testing Software
Landing Page Software
In the quest to improve conversion rates, some businesses build special landing pages with services like Unbounce. If these pages are operating outside of your website ecosystem (like WordPress), you may be collecting IP address, PII or other sensitive information. Again, check your account and then add a section to your policy if appropriate.
- This is an opportunity to communicate to your customers and prospects. Yes, even a legal disclosure should reflect your brand’s personality. Is your policy written in legalese? Consider writing it in a way that it’s understandable and perhaps even entertaining. You’ll set yourself apart… in a good way.
- Include an email if someone has questions about your policy.
- Review your policy annually. Most likely your business will add or delete something. Make sure the information you post is accurate, especially if you activate AdWords. From time to time Google reviews privacy policies to ensure they adhere to their operating guidelines. If you’re out of compliance, they may suspend your advertising account.
How can we help?
Launching a website and need help with content? Or, are you tweaking your landing pages to improve sales conversion?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.