Grounded by Google Getting penalized by Google can make you feel like a kid on restriction. If you’ve ever gone through the process of a reconsideration request, I’m sure you can relate to the pain of being grounded. First they restrict your privileges (limit your organic search visibility). Then they put you to work to …
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How to Interview a Website Designer or Developer
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
Repurposing Content Dos & Don’ts
Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
Mastering Meta Descriptions: Best Practices, Examples, and Insights
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
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Yelp Reputation Management Issues
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular …
In Business Reputation Every Customer Counts
Business reputation has never been so public. Just Google a restaurant name and there it is… comments by happy customers as well as unflattering complaints. Like if you search “Chipotle” on Yelp, you’ll see one comment that says “soggy tortillas, indifferent service, and cold meat.” Another comment says “Love Chipotle. Consistent, quality, mostly organic meats.” …
Stop Hitting Your AdWords Daily Budget
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
Social Media Posts Timing Tips
Is There Really an Ideal Time? Timing social media posts can be a conundrum… especially if you have a global audience. Scheduling tweets, Facebook posts, and blog articles is made easier with automation tools like HootSuite. In this post we’ll explore the optimal time to publish your social media posts. Research Behind Social Media Posts …
The future of technology: How much is too much?
Technology is definitely shaping us, making our lives easier. However, what’s the price? When Grace Pastoor’s parents saw her phone bill, they were stunned. They found an 80 page bill consisting of 34,000 texts. “Amanda Lenhart, Pew Research Center Senior Research Specialist and co-author of the study, said the increase in teen text messaging can be …
Understanding Google’s Penguin
Google Penguin transformed SEO by prioritizing quality backlinks over quantity. It penalized websites using manipulative link-building tactics, leading to a shift towards natural link profiles and ethical practices. Adapting to SEO best practices is crucial for long-term success.