Stunted Growth Social media has been something of an obsession since the days of MySpace but is America falling out of love with it? If the latest study from the Pew Research Center is right, then maybe so. Social media usage has been increasing year on year for longer than a decade, but have we …
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Is Hyper-Personalization Possible for a Small Business
Small Talk Personalization has become more important as the world has become more homogenized. With every mall filled with the same chain stores, and every main street with a Starbucks the personal touch is becoming more and more valuable. So can small businesses use technology to enable them to speak to every customer like they’re …
Amazon Advertising Chasing Down Google Ads
Pay Per Click Online Pay Per Click advertising is big business. Three years ago the combined ad spend on Google AdWords was $72billion dollars. In the last year, Google has invested a lot of time upgrading their advertising platform (now known as Google Ads). Their platform had been in need of a refresh, so it …
12 Steps to YouTube Optimization
Creating high-quality video content is difficult. Coming up with an idea, scripting it and then filming it is a lot more involved than simply writing a blog post, or even creating a design like an infographic. However, if you do decide to make video content it can be a great addition to your website, giving users a much more interactive experience.
What is Link Earning? And Is It Better Than Link Building
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
Company Style Guide Tips
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Why do you need a …
4 Ways to Protect Your Site from Negative SEO Attacks
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
Visitor Recordings for On-Page Optimization
In Your Users’ Eyes You’ve picked the perfect keyword. You’ve written the perfect page. Yet your Web Analytics isn’t painting a rosy picture. High bounce. Low time on page. Zero conversions. What’s a digital marketer gonna do? First, examine a heat map to get a view of what users actually see (and scroll to) on their …
Apple Changing How AdWords Does Conversion Tracking
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure …
What Are Paid Links?
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.