With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
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Interviewing An SEO Company
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Customer Loyalty in the Digital Age
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the …
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Instagram For SEO
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Gutenberg – Second Impressions
Click Here to Edit Back in August, we had our first hands-on experience with the new WordPress editor, Gutenberg. We published our initial thoughts then, but what has changed since then and how have we got to grips with our new co-editor. Anything Bugging You? A few small things have changed already taking away some …
Content Ideation Guide
Content marketing fuels SEO. It’s enables search engines to index your business. It’s energizes link building. More than ever, there’s pressure on businesses to publish quality content frequently. If you’re a managing editor or writer, then this content ideation guide is for you.
Protecting WordPress from Attack
Protecting WordPress against the recent (and massive) brute force attack has been a popular subject on online newswires lately. While security attacks on open source platforms (like WordPress) are nothing new, this latest barrage has become truly sensational. Let me clear up what’s really happening and, more importantly, what you can do to protect your WordPress website. …
Website Testing: Ideas Worth Trying
Little Tweaks Can Mean Big Results Website testing doesn’t have to be complicated. Google Experiments (also known as digital analytics experiments) provides an easy framework to test various website elements in the quest of improving performance and increasing online conversions. Here are 5 website testing ideas: Click for a free 30-minute consultation » 5 Website …
Silicon Valley SEO Workshop
Code Stars Summit We’re excited to announce that we’re offering a two-day SEO workshop at the upcoming Code Stars Summit. This event precedes the 9th annual Silicon Valley Code Camp. Interested in some hands-on SEO training? Consider signing up now to enjoy early-bird pricing. Silicon Valley SEO Workshop Day One Great SEO requires both technical skills …