Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.
Blog
Homepage Not Ranking – Could it be Over-Optimizied?
As if you needed another thing to worry about when it came to SEO… But, in a recent Google Webmaster’s Hangout, Google’s John Mueller mentioned an aspect of search engine optimization that can often be forgotten, over-optimization.
Creative AI – Is Artificial Intelligence Taking Over?
Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
Is Link Building Over?
The Missing Link Link building has long been a contentious aspect of SEO. Black hat, white hat and grey hat SEO practitioners all have their own ways of cultivating links for their websites, and, because of this Google have always been cautious when discussing links and their importance in ranking a website. So, when John …
Battling Instagram Bots
You’ve Got New Followers! If you’ve used Instagram for a serious length of time you will have seen bots making comments or following your account. For a casual user, this is nothing more than an annoyance, or quirk, of the social media platform. But if you’re using Instagram to promote your business, or sell your …
Explicit or Implicit Keywords
A Needle in a Haystack Picking the right keywords is always complicated. You might have an idea of what keywords work well for your business, but that doesn’t mean it’s right. So you have to find a way to test which keywords are used by your customers. But when you complicate things even more by …
Google’s 5 Pillars of Success
The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresher on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …
Click to Message from Google Ads
Can You Text Me? If you’ve spent any time using Google Ads you should be familiar with Callouts. Callouts are extra bits of information that will be displayed when your ad is shown on a mobile, or desktop, device. A callout could be as simple as an overview of your products, or a clickable phone …
How to Caption a Post on Instagram
No Filter Instagram is all about the photos right? Well, yes, it is. But there is space for a caption below your photo. And the text in your bio. And hashtags… so maybe it isn’t all about the photos… Let’s take a look at how to optimize your Instagram posts AFTER you’ve spent 30 minutes …
Image Optimization – Get the Most From Your Pictures
More than Words Content optimization is something that we talk about a lot. How many keywords to use, what to put in the meta description blah blah. But what we don’t often mention is the other things you have on your website next to the text. Images. Image optimization is almost as important as text …