As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
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Recession Proof Your Marketing Budget
According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.
Natural Link Building Strategies
Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.
Meta Descriptions Are Changing (Back)
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.
Are You Ready for Mobile First Indexing?
As you may have heard, Google is going to be splitting their index soon so mobile websites and desktop websites are ranked differently on the search engine results page. While nobody is 100% sure how much of a change this will actually make, it pays to be careful. So, how can you make sure your website is ready for mobile first indexing?
Title Tag & Meta Description Psychology
How to Entice a Click Title tags and meta descriptions are the mini organic “ads” that show up on a Search Engine Results Page. If your website has SEO authority and credibility for that keyword, you may appear on page one. There are only ten slots available; the top three get the lion’s share of …
Local SEO Tips
Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their recent AdWords and Analytics talk at the Google I/O summit that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.
LinkedIn Company Profile Optimization Checklist
As we discussed yesterday, LinkedIn can be a really powerful tool for your business. Yesterday we walked through how you can make the most out of your personal profile, today we’re looking at how you can supercharge your company profile by following our optimization checklist.
A Deep Dive Into LinkedIn Ads: The Professional Network Explained
The big difference between LinkedIn Ads and other online advertising platforms is that it is not based on keyword targeting. It’s advertising by profile targeting (job title, geo, company info, career, academic info, etc.) With 9 billion content impressions in LinkedIn feeds every week, how do you make your brand stand out… especially if you can’t use keywords to target individuals interested in your service?
Don’t Get Lost With Keyword Mapping
There are multiple ways to approach White Hat SEO for a website. Keyword mapping is a powerful way to identify and leverage search terms that are getting your site organically visible. In this post, I’ll explain what it is, who needs it and where to mine for this powerful SEO data.