Chrome’s Cool Tool If you love Google Analytics, you’ll most likely love the new Page Analytics extension. In this post I’ll give you a quick recap of this new cool analytics tool you can attach to Chrome and how you’d use it. First, You Need… For those new to analytics, there are few things you’ll …
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Russian Password Hack
Big Business on the Black Market The Russian password hack has made big headlines of late. In this post I’ll share some of the statistics… but more importantly what you can do to protect yourself and your business’ WordPress website from joining the very long list of victims. Russian Password Hack Stats According to Hold Security …
What is a Citation?
Low Hanging SEO Fruit Link building is an integral part of SEO. However, it’s a long-term strategy. Even so, there may be some low hanging fruit in the form of citations. In this post I’ll explain what a citation is and how to convert them into valuable links. A Citation Is… A mention of your …
Made With Code Project
Did you know that only 20% of software developers are women? Or .4% of girls are majoring in Computer Science!? In an effort to turnaround these paltry statistics, Google launched the Made With Code project. Learn what it is and why it’s inspiring young women to shape tomorrow’s technology trends.
HTTP/2 Release Notes
It looks like HTTP (Hypertext Transfer Protocol) is getting a major upgrade. The chair of the Internet Engineering Task Force (IETF) HTTP Working Group announced that a standard has been completed and it’s about to go through the editorial process before it’s officially published. In this post I’ll explain what the HTTP/2 news means to website performance in as few geeky terms as possible.
Reintroducing Search Console in Google Analytics
In a recent announcement that Search Console will be more deeply integrated with Analytics is great news for marketers and business owners who use data to optimize their website in order to improve its performance.
Make Money, Don’t Lose Money, with AdWords
2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers lose money rather than make it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover in our …
Key to Online Conversion: The Buying Cycle
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain …
Questions for Persona Research
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.