Making Old Content New Again for SEO Creating and posting regular content is one way of building an SEO presence for your company. But creating new content is not the only way to help improve your SEO ranking. Another way is repurposing content in a way that doesn’t risk duplicate content penalties and content fatigue. …
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Best SEO Plugin Just Got Better – Yoast 7.8
If you’ve followed our blog for a while you’ll already know that Yoast is one of our favorite Wordpress plugins. So, we’re happy to talk about the newest SEO offering from the Dutch company. Yoast 7.8 is now here and ready to plug into your website.
Creating A Compelling Call to Action
Every page on your website, or post on your blog, should have a call to action. Ideally, it’s a compelling invitation to do something that piques your visitor’s interests and feeds your business’ sales funnel. It could be signing up for a newsletter, downloading a whitepaper or simply visiting another page. If you want to improve the number of clicks your CTAs get, it’s important to keep them fresh. So let’s look at 5 ways to improve your call to actions and get more action on your website.
Clever Website Thank You Pages
It’s Thanksgiving week and I thought about how we say thank you to our website visitors. Many of us were taught to say please and thank you, and those good manners translate well to the online experience. Your website thank you page says a lot about you and your brand. In this post I’ll share lessons we’ve learned while helping our clients say thanks, track those conversion in Analytics and and gain more business.
Must-Have WordPress Plugins
We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:
What Are the Legal Requirements for Websites?
Like most things in the legal realm, the wording of the actual statutes is lengthy, often confusing, and not the most exciting read. So, we’re going to give you an overview of a few important points to keep your website on the right side of the law.
Content Marketing in 2018 – How to Get an Edge
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.
Instagram Optimization 101
If you want to create an Instagram account for your business you need to read our tips on Instagram optimization. Find out how to become a meme lord now.
HTTPS for Search Ranking
Earlier this week at SMx, a panel discussed the merits of HTTPS (Secure Hypertext Transfer Protocol) for search ranking (SEO). Google Webmaster Trends Analyst, Gary Illyes, shared insights on why secure search is getting more attention in the algorithm. We’ll explore what it means to organic search.
Remembering Eric Ward
Lessons Learned from LinkMoses 10/16/2019 Update: It has been 2 years since our industry was devastated by the loss of Eric Ward, also known as Link Moses. Writing now in 2019 Eric’s influence on the SEO community is more obvious than ever. In the digital marketing world nothing stands still. So the fact that Eric …